Expert perspectives on SAP CX, digital transformation, and customer experience trends.
SAP's Loyalty solution does more than track points. Connected to Emarsys for personalised campaigns and CDP for unified profiles, it turns a points programme into a retention engine.
We break down every AI feature across SAP Sales Cloud, Service Cloud, Emarsys, and CDP — sorted by what works in production today, what's in limited preview, and what SAP hasn't shipped yet.
SAP Commerce Cloud, Sales Cloud V2, and Service Cloud V2 each solve different problems. Here's how they connect, where they overlap, and what an integrated implementation looks like.
Most companies equate AI in service with chatbots. The highest-impact features are agent-facing: intelligent routing, auto-classification (70–90% accuracy), and Joule response suggestions.
SAP certification exists at two levels: organisational (partner tiers) and individual (consultant certifications). Here's what each covers, how to verify them, and what they tell you about project quality.
Still running your sales pipeline in spreadsheets? Here's a practical guide to moving to SAP Sales Cloud V2 — without the enterprise complexity.
A lead is someone who has shown interest but hasn't been qualified yet. Here's how leads enter a CRM, how they differ from prospects and opportunities, and what a structured lead management process looks like.
Accounts represent companies. Contacts represent people. Get this wrong and your CRM data falls apart. Here's how to structure it right in SAP Sales Cloud V2.
In B2B, success depends on focusing on the right companies, not chasing every lead. Organisations with a clear ICP achieve 68% higher win rates — here's how target accounts make that happen.
Agentic AI systems act autonomously within enterprise workflows — planning, deciding, and executing without waiting for prompts. Here's how they work and where SAP has deployed them.
Spadoom has a 100% go-live record on SAP CX projects. Here's what we do differently — and why so many SAP implementations stall before they reach production.
Custom code inside SAP turns every upgrade into a project. We build extensions next to the core with SAP CAP on Cloud Foundry — so upgrades stay simple.