Expert perspectives on SAP CX, digital transformation, and customer experience trends.
If you're running SAP S/4HANA Public Cloud, the best CRM is the one that doesn't need a middleware layer to talk to your ERP. That's SAP Sales Cloud V2.
You don't need two CRM systems and two ERP systems. You need one clean data model. Here's how SAP S/4HANA Public Cloud and Sales Cloud V2 fit together, and how to implement them without creating a new mess.
SAP just announced Commerce Cloud, ERP Edition at Sapphire Orlando: a stripped-down B2B commerce layer built into S/4HANA Public Cloud, designed for the mid-market. As DSAG CX spokesperson and one of the first pilot partners, here's the honest take: what it really changes, where SAP still has to deliver, and what we learned shipping the pilot.
55% of ASUG members now use SAP BTP, and 35% use it specifically to extend SAP apps while keeping a clean core. Here's how custom Cloud Foundry apps let you build the SSCV2 extensions that standard configuration can't deliver.
SAP Datasphere becomes part of Business Data Cloud. What happens to your spaces, models, and licences, and what you should stop building right now.
Everything you need to know about implementing SAP Sales Cloud V2, from scoping to go-live. Project phases, realistic timelines, team structure, cost ranges, integration architecture, and the go-live checklist we use on every project.
SAP renamed Emarsys to SAP Engagement Cloud and launched an Enterprise Edition. Here's what actually changes for existing customers, what the two editions offer, and why SAP made this move now.
SAP doesn't publish Engagement Cloud pricing. Nobody does. Here's what it actually costs: Emarsys Edition vs Enterprise Edition, implementation fees, and how it compares to HubSpot, Klaviyo, Braze, and Salesforce Marketing Cloud.
SAP Hybris on-prem mainstream maintenance ends July 31, 2026. If you're still running on-prem, you have 4 months. Here's the complete migration checklist: phases, timeline, costs, and what happens if you miss the deadline.
SAP integration can use supported APIs and preconfigured integration content. The actual data scope, latency and middleware requirements depend on the products, editions and configured scenario. Assess mapping, licences, error handling and monitoring before comparing total cost; SAP branding alone does not remove integration work or guarantee savings.
SAP's partner programme has four tiers. Gold sits near the top, reserved for firms with deep, proven implementation experience. Here's what that actually means when you're choosing a partner for Sales Cloud, Service Cloud, or Commerce.
Professional services firms don't sell products. They sell people, expertise, and trust. Here's how SAP Sales Cloud V2 handles the unique CRM challenges of consulting, legal, accounting, and engineering firms.