Expert perspectives on SAP CX, digital transformation, and customer experience trends.
When does SAP Emarsys make sense, and when is a standalone tool like HubSpot or Mailchimp the better choice? An honest breakdown without the SAP fanboy bias.
SAP doesn't publish Service Cloud V2 pricing either. Here's the real breakdown: per-agent licensing, implementation costs, AI add-ons, and how it compares to Zendesk, Salesforce, ServiceNow, and Freshdesk.
SAP Commerce Cloud is moving to Java 21 and Spring Framework 6. The deadline is June 30, 2026. Here's what breaks, how to fix it, and the OpenRewrite recipes that automate 80% of the work.
A practical guide for companies evaluating SAP CX partners. What to look for, what to avoid, and the questions that separate strong partners from weak ones.
SAP's Loyalty solution does more than track points. Connected to Emarsys for personalised campaigns and CDP for unified profiles, it turns a points programme into a retention engine.
We break down every AI feature across SAP Sales Cloud, Service Cloud, Emarsys, and CDP — sorted by what works in production today, what's in limited preview, and what SAP hasn't shipped yet.
SAP Commerce Cloud, Sales Cloud V2, and Service Cloud V2 each solve different problems. Here's how they connect, where they overlap, and what an integrated implementation looks like.
Most companies equate AI in service with chatbots. The highest-impact features are agent-facing: intelligent routing, auto-classification (70–90% accuracy), and Joule response suggestions.
SAP certification exists at two levels: organisational (partner tiers) and individual (consultant certifications). Here's what each covers, how to verify them, and what they tell you about project quality.
Still running your sales pipeline in spreadsheets? Here's a practical guide to moving to SAP Sales Cloud V2 — without the enterprise complexity.
A lead is someone who has shown interest but hasn't been qualified yet. Here's how leads enter a CRM, how they differ from prospects and opportunities, and what a structured lead management process looks like.
Accounts represent companies. Contacts represent people. Get this wrong and your CRM data falls apart. Here's how to structure it right in SAP Sales Cloud V2.