Industry · Retail

SAP for Retail.

One customer view across channels, personalisation that lifts revenue, loyalty programmes that don't decay, and consent handled the way GDPR and nDSG actually demand.

Discuss your project

Pain points

The challenges we hear

A single customer view across channels

Web, store POS, mobile, loyalty card, customer care: stitched into one identity record with CDP and CIAM, instead of four disconnected silos.

Personalisation that actually lifts revenue

Engagement Cloud (formerly Emarsys) running segmentation against a unified CDP profile: campaigns that learn, instead of one-shot batch sends.

Loyalty programmes that don't decay

SAP Loyalty Management with tiers, points expiry, gamified earn and burn, and POS integration so the experience is the same online and in-store.

GDPR / nDSG consent done right

CIAM as the single source of truth for consent, propagated to Engagement Cloud, CDP and Commerce. Auditable, revocable, defensible.

SAP CX modules

What we ship for Retail

SAP Commerce Cloud

Headless B2C and B2B storefronts with promotion engine, omnichannel cart and POS integration.

SAP Engagement Cloud (Emarsys)

Multichannel email, SMS, push and web personalisation against unified profiles.

SAP CDP

Identity stitching, segment building and second-party data sharing: the spine of every modern retail CX stack.

SAP Customer Identity (CIAM)

Single sign-on, progressive profiling, consent and preference management with audit trail.

SAP Loyalty Management

Tiered programmes, points and rewards, expiry mechanics and POS hooks across web and store.

SAP Sales Cloud V2

Wholesale B2B account management, trade promotions and key-account pipeline for retail brands.

ERP core

The ERP core behind the storefront

A shop sells what the ERP knows: stock, prices, returns and finance. We implement SAP S/4HANA Public Cloud as that core and connect Commerce Cloud, Engagement Cloud and loyalty to it with one team.

Stock and availability

one view of warehouse stock for the shop, so the customer does not buy what is already gone.
Prices and promotions

maintained once in the ERP, used in the shop, in campaigns and on the invoice.
Returns and refunds

a return in the shop becomes a return order and a credit memo in the ERP, without manual rework.

SAP S/4HANA Public Cloud →Five-day S/4HANA readiness check →ECC to Cloud ERP transformation →