SPAR: An "Impossible" Upgrade & the CDC Integration
5
Countries on one platform
1
"Impossible" upgrade completed
Industry · Retail
SAP CX for Retail.
One customer view across channels, personalisation that lifts revenue, loyalty programmes that don't decay, and consent handled the way GDPR and nDSG actually demand.
Pain points
The challenges we hear
A single customer view across channels
Web, store POS, mobile, loyalty card, customer care — stitched into one identity record with CDP and CIAM, instead of four disconnected silos.
Personalisation that actually lifts revenue
Engagement Cloud (formerly Emarsys) running segmentation against a unified CDP profile — campaigns that learn, instead of one-shot batch sends.
Loyalty programmes that don't decay
SAP Loyalty Management with tiers, points expiry, gamified earn and burn, and POS integration so the experience is the same online and in-store.
GDPR / nDSG consent done right
CIAM as the single source of truth for consent, propagated to Engagement Cloud, CDP and Commerce. Auditable, revocable, defensible.
SAP CX modules
What we ship for Retail
SAP Commerce Cloud
Headless B2C and B2B storefronts with promotion engine, omnichannel cart and POS integration.
SAP Engagement Cloud (Emarsys)
Multichannel email, SMS, push and web personalisation against unified profiles.
SAP CDP
Identity stitching, segment building and second-party data sharing — the spine of every modern retail CX stack.
SAP Customer Identity (CIAM)
Single sign-on, progressive profiling, consent and preference management with audit trail.
SAP Loyalty Management
Tiered programmes, points and rewards, expiry mechanics and POS hooks across web and store.
SAP Sales Cloud V2
Wholesale B2B account management, trade promotions and key-account pipeline for retail brands.
Proof
Retail we have shipped
Fressnapf: Pragmatic Architecture for an E-Commerce Leader
40%
More online customer engagement
25%
Fewer operational inefficiencies
90 days
Franke from legacy commerce to award-winning B2B platform live
2–3×
personalisation lift typical post-CDP across retail clients
4 retail wins
Commerce Cloud projects across SPAR, Fressnapf, Franke, ANWR
60–75%
marketing opt-in retained with structured CIAM consent capture
Sources: Spadoom delivery data 2024–2026 (SPAR, Fressnapf, Franke, ANWR Group); SAP Engagement Cloud benchmarks 2025. Conservative midpoints.
Why Spadoom
Why Spadoom for Retail
Real proof in your industry
SPAR multinational, Fressnapf pet retail, Franke B2B, ANWR Group — Commerce, CDC and Engagement Cloud running in production today.
DACH and Southern Europe footprint
On-the-ground consultants in Switzerland, Germany, Austria and Italy — same time zone as your stores and head office.
Dario Pedol — DSAG CX Sprecher Schweiz
Our founder chairs the DSAG Swiss CX working group — direct input into the SAP CX roadmap for retail customers.
Your retail CX, working together.
No deck. A real conversation about Commerce, CDP, CIAM, Loyalty and Engagement Cloud — and how they fit together for your brand.
Discuss your retail project