Distrelec: From a Rigid Monolith to an Agile Headless Architecture
-70%
Faster time-to-market
+15%
Higher conversion rate
Industry · Distribution
SAP CX for Distribution.
B2B catalogues with millions of SKUs, account-specific pricing, punch-out integration with your customers' procurement systems, and field reps with mobile order entry that actually works.
Pain points
The challenges we hear
A B2B catalogue with millions of SKUs
Fast facet search, contract-aware pricing, alternative-part lookup and CAD download — without grinding to a halt under load.
Account-specific pricing and contracts
Customer contract prices in S/4 flowing into Commerce and Sales Cloud V2 in real time. CPQ for non-standard configurations.
Punch-out integration with buyers
cXML and OCI punch-out so your customers can order from your catalogue inside their own procurement system — without leaving SAP Ariba or Coupa.
Field sales productivity
Sales Cloud V2 mobile for reps at customer sites: account context, last-order replay, mobile order capture and offline mode when the warehouse Wi-Fi is patchy.
SAP CX modules
What we ship for Distribution
SAP Commerce Cloud
Headless B2B storefront for catalogues with millions of SKUs, account pricing and CAD downloads.
SAP Sales Cloud V2
Field rep CRM, mobile order capture, opportunity pipeline and visit planning across the route.
SAP CPQ
Guided selling for configured assemblies, kits, project pricing and large-deal approval workflows.
SAP Service Cloud V2
Customer service for returns, RMAs, technical questions and complaints — tied to the order.
SAP Business Network
Punch-out catalogue exposure to Ariba and Coupa buyers, supplier collaboration and procurement automation.
Joule AI
Smart re-order suggestions, opportunity summaries and quick-quote drafting for distributors' inside-sales teams.
Proof
Distribution we have shipped
Meier Tobler: From Data Silos to a Central Integration Hub
1M+
Messages processed monthly
100%
Real-time data sync
12+
V1-to-V2 Sales Cloud migrations delivered by Spadoom
14 weeks
median go-live for distribution Sales Cloud V2 rollouts
4 wins
distribution clients in production (Distrelec, Meier Tobler, OPO, Galexis)
90%
rep adoption on mobile within the first three months
Sources: Spadoom delivery data 2024–2026 (Distrelec, Meier Tobler, OPO Oeschger, Galexis); SAP Sales Cloud V2 adoption benchmarks 2025. Conservative midpoints.
Why Spadoom
Why Spadoom for Distribution
Real proof in your industry
Distrelec, Meier Tobler, OPO Oeschger, Galexis — large B2B catalogues, account pricing and field sales running on SAP CX today.
DACH and Southern Europe footprint
Consultants in Switzerland, Germany, Austria and Italy. Same time zone, same standards, no offshore handover.
Dario Pedol — DSAG CX Sprecher Schweiz
Our founder chairs the DSAG Swiss CX working group — direct input into the SAP CX roadmap for distribution customers.
Your distribution CX, end to end.
No deck. A real conversation about catalogue, pricing, punch-out and field reps — and the SAP CX modules that connect them.
Discuss your distribution project