Spadoom DACH
SAP CX Barometer 2027
The first annual benchmark of how Swiss, German and Austrian SAP CX customers think about CX, AI, V2 migration — and what they are actually shipping. Co-published with DSAG, released openly.
A benchmark DACH actually needed
Most SAP CX research is either vendor-funded or anglophone. The Barometer is built for the practitioners running these systems in Zurich, Stuttgart and Vienna.
Real data from 100+ DACH SAP CX customers
Customer-side voices first. Vendor and partner respondents counted separately and weighted accordingly.
Benchmarks practitioners can act on
Aggregated, anonymised numbers you can use to challenge a vendor pitch, justify a budget or reframe a roadmap.
Published openly under CC-BY-4.0
Tables, charts and benchmarks released for reuse with attribution. No paywall, no lead-gen wall on the report itself.
Questions we will answer
A working preview. The final question set is co-designed with the DSAG CX working group and locked before fielding.
What share of DACH SAP CX customers have actually moved to V2?
Where are organisations spending their AI budget across CX?
What is the actual median V2 go-live time?
How are customers using Joule today — beyond the demos?
What is the cost and ROI profile of typical implementations?
Which integration patterns dominate production today?
What is the post-go-live adoption story at 6 and 12 months?
Which SAP CX features are most underused — and why?
100+ respondents · 30-question survey · DACH-focused · co-published with DSAG · anonymised data · CC-BY-4.0 release.
Customer-side voices weighted independently from vendor and partner responses. Field period roughly six weeks. Aggregate tables and chart sources released alongside the report.
Be the first to read it
One email when the survey opens, one when the report drops. Nothing else.
Want to participate in the survey when it opens? Reply to the confirmation email and we will add you to the panel.
Why Spadoom publishes this
Spadoom is a Swiss SAP Customer Experience consultancy. We run SAP Sales Cloud V2, Service Cloud V2, Commerce Cloud and Engagement Cloud implementations for customers across the DACH region — every day.
Dario Pedol, Spadoom's founder, is Sprecher der DSAG-AG CX Schweiz — the spokesperson of the DSAG Customer Experience working group in Switzerland. That position gives us a direct line into what customer-side practitioners are wrestling with, and it is why we can credibly co-publish this benchmark with DSAG.
Questions you might have
Who can participate in the survey?
Anyone working on SAP CX inside a DACH-based organisation — IT leaders, CX product owners, sales and service ops, architects and implementation partners. We weight the results to reflect the customer side.
Will responses be anonymised?
Yes. Individual responses are anonymised at intake. The published report shows aggregated patterns and quotes attributed only by role and industry, never by name or employer, unless a respondent explicitly opts in.
When does the survey open?
The survey opens in October 2026 and runs for roughly six weeks. The report is published in early 2027. Sign up to be notified the day it goes live.
Can my company sponsor a section?
A small number of section sponsors fund production. Sponsorship does not buy editorial control — the methodology is fixed and Spadoom is the editor of record. Contact us if you want details.
What licence is the report published under?
The report and the underlying aggregate data are released under CC-BY-4.0. You can reuse the figures, charts and benchmarks in your own work as long as you credit Spadoom and DSAG.
Will Spadoom share raw response data?
No. Raw responses are never shared — that is the trade we make to get honest answers. The CC-BY-4.0 release covers aggregated tables only.