SAP CX for SMEs – Summer Vibes @ AWS Zurich
A summer afternoon with Swiss SME leaders — how to sell more, make service better, and understand what SAP actually offers. Real stories from the field, no slide decks, plus an Apéro Riche on Lake Zurich.
Examples from the Spadoom client portfolio. Three simple business questions. A summer afternoon on Lake Zurich — with Apéro Riche, not PowerPoint.
From the current Spadoom client portfolio: Swiss mid-size companies that have measurably improved sales, service, or their online shop. What worked, what didn't — and what they'd do differently today. Hosted by Spadoom, AWS and SAP — right on Lake Zurich at the AWS Zurich Office (Mythenquai 10).
Featured customer · OPO Oeschger AG
100 years of Swiss hardware know-how — and the customer on stage at Summer Vibes.
Spadoom customerFounded in 1926 in Kloten, OPO Oeschger AG is the Swiss specialist for hardware, fittings and tools — supplying carpenters, joiners, fitters and kitchen builders across the country.
Family-owned for nearly a century. Sharp on the digital edge too — SmartLabel one-tap reordering, a B2B online shop with thousands of articles. Spadoom runs their SAP Commerce Cloud today; Sales Cloud V2 and Service Cloud V2 are going live next.
Three questions we'll answer
In plain business terms, drawn from the field.
How do I sell more?
What a properly set-up CRM really delivers for closed pipeline and repeat business.
How do I run better customer service?
Faster tickets, fewer escalations — without burning out your team.
What does SAP actually offer?
Explained clearly, with real examples — not as a feature list.
No SAP installation required.
The afternoon is open to anyone running an SME — whether you've used SAP for a decade or you're still on spreadsheets.
Programme
Monday, 29 June 2026 · 14:30 – 19:00
Getting there & parking
Public transport is recommended — parking around the AWS office on Mythenquai is tight.
By public transport — recommended
Parking — limited
On-site parking is very limited. If you're coming by car, your best options are:
Who this is for
Anyone who wants to sharpen their business with better tools. No prior SAP knowledge required.
Meet the speakers
Four voices — customer, hyperscaler, software vendor and your host — four angles on the same story.
Christian Keller
Christian drives continuous improvement across OPO's business and sales processes — making operations leaner, more agile and more efficient, day by day.
LinkedIn
Julian Grimm
Julian leads SAP on AWS in Switzerland. In his talk he shows how AWS organises innovation — working backwards from the customer, in small teams, with a "Day 1" mindset — and translates it into things an SME can try the very next Monday.
LinkedIn
Viktor Staub
20+ years in CX (Salesforce, Oracle, now SAP). Bridges Customer Experience with the era of Agentic AI — and what it means for the front office of a Swiss SME.
LinkedIn
Dario Pedol
Spokesperson for the DSAG working group CX Switzerland, with 20 years in CX for Swiss SMEs. He sharpened his craft at Homegate and SAP before founding Spadoom — and hosts this afternoon.
LinkedInImpressions
Registration is closed. Event details remain on the SAP event page and the LinkedIn Event.