SAP CX for SMEs.
Summer Vibes.
Half a day of honest stories from Swiss SME leaders — how to sell more, how to deliver better service, how to run a tighter shop with the tools SAP actually offers. Hosted by Spadoom, AWS and SAP at the AWS Zurich Office, wrapping with an Apéro Riche on Lake Zurich.
event details remain on the SAP event page · LinkedIn recap at the LinkedIn Event
The day at a glance
One customer story. Two industry views. One real conversation. One Apéro Riche on the lake.
Doors open & welcome coffee
- Dario Pedol · Spadoom
Welcome — what we'll cover this afternoon
- Christian Keller · Head of CRM, OPO Oeschger AG
OPO Oeschger CX — running Commerce, launching Sales & Service Cloud V2
Coffee break & networking
- Viktor Staub · Global GTM Sales & Service, SAP
What SAP is building next in Sales & Service Cloud V2 — and where SMEs fit in
- Julian Grimm · SAP on AWS Lead Switzerland · AWS
Innovation culture at AWS — how the world's largest cloud provider organises innovation, and what a Swiss SME can borrow from it (no corporate budget required)
Networking · Apéro Riche on the lake (until ~19:00)
OPO Oeschger AG on stage
100 years of Swiss hardware know-how. Family-owned. And the customer telling their SAP CX story this afternoon.
Spadoom customerFounded in 1926 in Kloten, OPO Oeschger AG is the Swiss specialist for hardware, fittings and tools — supplying carpenters, joiners, fitters and kitchen builders across the country.
Family-owned for nearly a century. Sharp on the digital edge too — SmartLabel one-tap reordering, a B2B online shop with thousands of articles. Spadoom runs their SAP Commerce Cloud today; Sales Cloud V2 and Service Cloud V2 are going live next.
Meet the speakers
Four voices — customer, hyperscaler, software vendor, and your host — four angles on the same story.
Christian Keller
Christian drives continuous improvement across OPO's business and sales processes — making operations leaner, more agile and more efficient, day by day.
LinkedIn
Julian Grimm
Julian leads SAP on AWS in Switzerland. In his talk he shows how AWS organises innovation — working backwards from the customer, in small teams, with a "Day 1" mindset — and translates it into things an SME can try the very next Monday.
LinkedIn
Viktor Staub
20+ years in CX (Salesforce, Oracle, now SAP). Bridges Customer Experience with the era of Agentic AI — and what it means for the front office of a Swiss SME.
LinkedIn
Dario Pedol
Spokesperson for the DSAG working group CX Switzerland, with 20 years in CX for Swiss SMEs. He sharpened his craft at Homegate and SAP before founding Spadoom — and hosts this afternoon.
LinkedInRight on Lake Zurich
AWS Zurich Office (ZRH15)
Amazon Web Services' Swiss corporate office, directly on Lake Zurich. Easy access by tram and S-Bahn — Bahnhof Enge is a 4-minute walk.
- Mythenquai 10, 8002 Zürich
- 4 min walk from Bahnhof Enge — 22 min by transit from Zürich HB
Networking · Apéro Riche
Swiss summer evening. Lakeside grill. Pastrami ciabatta and the kind of conversation that doesn't happen on a stage.
at Hafen Enge Beiz · 5-minute walk along the lakeshore from AWS · until ~19:00
Summer Vibes in pictures
Talks at AWS Zurich, practical SAP CX discussions, and the Apéro Riche by the lake.
Not another vendor pitch
Stories from the field
Decision-makers at Swiss mid-size companies sharing what worked, what didn't, and what they'd do differently. Real numbers, no slide decks.
What SAP actually offers
SAP's team walks through the tools you can put to work to sell more, deliver better service and run a tighter shop — explained in plain business terms, not feature lists.
Small room, real talk
Capped attendance, no plenary stages, no name badges at the Apéro Riche. The kind of conversation you can't have at a big trade show.
No SAP installation required. The afternoon is open to anyone running an SME and looking for better tools — whether you've used SAP for a decade or you're still on spreadsheets.
Summer Vibes 2026.
Thanks for joining.
A focused afternoon with AWS, SAP, OPO Oeschger, and Swiss SME leaders.
See upcoming eventsRegistration for Summer Vibes 2026 is closed.
Event details remain on the SAP event page · LinkedIn recap at the LinkedIn Event