Expert perspectives on SAP CX, digital transformation, and customer experience trends.
Seventy per cent of online shopping carts are abandoned. Here's how to set up analytics for Commerce Cloud and turn data into revenue improvements.
MACH architecture sounds good in theory: Microservices, API-first, Cloud-native, Headless. But how does SAP Commerce Cloud actually implement each principle?
88% of enterprises use AI but 37% stay at surface level. This playbook covers the implementation sequence, feature prioritisation, and data prerequisites for deploying AI across SAP CX.
SAP used NRF 2024 to lay out its AI commerce strategy: CX AI Toolkit, Intelligent Selling Services, and Emarsys personalisation. Here's what was announced and what it means.
Customer loyalty isn't built with discount codes. It's built with relevant, timely engagement across every touchpoint. Here's how Emarsys makes that operational.
Understanding Commerce Cloud's architecture (from the Platform layer to the Composable Storefront) helps you make better decisions about customisation, integration, and performance.
ImpEx, Hot Folders, OCC APIs, and SAP Integration Suite each solve different data loading problems in Commerce Cloud. Here's how to choose the right method.
The Composable Storefront isn't automatic: it requires Angular expertise, changes your team structure, and adds frontend complexity. Here's when it's worth it.
Migrating from Accelerator to the Composable Storefront is the biggest frontend change in Commerce Cloud history. Here's the step-by-step process.
Mobile commerce is 57% of all e-commerce. Here's how Commerce Cloud delivers mobile-first experiences through PWA, responsive design, and API optimisation.
From email campaigns to omnichannel journeys: how to build, launch, and measure marketing campaigns in SAP Emarsys using pre-built tactics and real transaction data.
Headless and composable commerce aren't the same thing, though they're often confused. Here's what each actually means and how SAP Commerce Cloud supports both.