Distrelec: From a Rigid Monolith to an Agile Headless Architecture
-70%
Faster time-to-market
+15%
Higher conversion rate
Industry · Distribution
SAP Commerce Cloud for B2B Distribution.
Contract pricing, account hierarchies, punch-out into procurement systems and fast headless storefronts for catalogues with millions of SKUs — engineered for distributors.
What this means
What does SAP Commerce Cloud do for B2B distributors?
SAP Commerce Cloud is engineered for B2B at distribution scale — contract pricing surfaced per account, complex multi-tier account hierarchies, role-based purchasing limits, and punch-out integration (OCI / cXML) into customer procurement systems. Headless storefronts handle catalogues with millions of SKUs while keeping search and personalisation responsive.
Tightly integrated with S/4HANA for live stock, pricing and order orchestration, Commerce Cloud lets distributors expose a self-service portal that takes pressure off inside sales while preserving margin. Spadoom has delivered B2B distribution programmes including Distrelec, ANWR Group and the intelligentfood pilot on the new SAP Commerce Cloud ERP Edition. Full Commerce Cloud capability map.
Pain points
What we hear from distributors
Catalogues of millions of SKUs are slow
Search-heavy portals crawl, conversion drops. Headless storefronts on Commerce Cloud cache aggressively and stay responsive at any catalogue depth.
Contract pricing leaks margin
Account-specific terms missed at checkout, rebates applied after the fact. Commerce Cloud surfaces the right price per buyer the moment they log in.
No punch-out into customer ERPs
Procurement buyers want to shop your catalogue from inside their own ERP. OCI and cXML punch-out are first-class citizens in Commerce Cloud.
Inside sales swamped by repeat orders
Reorders, scheduled deliveries, simple price checks — all done by phone today. A B2B portal absorbs the routine and frees reps for real selling.
Capabilities
What we deliver
Contract pricing per account
Account-specific net prices, volume tiers and rebate schemes calculated live — not patched in after order capture.
Multi-tier account hierarchies
Headquarters, regional branches, individual buyers — with role-based purchasing limits and approval workflows.
Punch-out (OCI, cXML)
Procurement buyers browse your catalogue from inside their ERP and round-trip the cart back — a serious B2B requirement, handled natively.
Headless storefront for millions of SKUs
Decoupled frontend on modern frameworks, aggressive caching, fast faceted search even on deep technical catalogues.
Live S/4HANA stock and orders
Real-time inventory, credit check on add-to-cart, orders posted into S/4 with the right plant and pricing condition.
Self-service portal that lifts the load
Reorder lists, scheduled deliveries, quotation requests, invoice/credit history — absorbing routine work from inside sales.
Proof
Distributors we have shipped
ANWR Group: High-Performance for Millions of Product SKUs
5M+
Product SKUs managed centrally
80%
Faster product data sync
-70%
time-to-market after Distrelec headless decoupling
+15%
conversion uplift in the same Distrelec programme
Pilot
first SAP partner on Commerce Cloud ERP Edition (intelligentfood)
7 B2B
distribution storefronts delivered in DACH and Southern Europe
Sources: Spadoom delivery data 2024–2026 (Distrelec, ANWR, intelligentfood, edubily); Distrelec case-study published metrics. Conservative midpoints.
Why Spadoom
Why Spadoom for Distribution × Commerce Cloud
Real proof in your industry
Distrelec, ANWR Group, intelligentfood — B2B distribution Commerce Cloud in production, including the first SAP partner pilot on Commerce Cloud ERP Edition.
DACH delivery footprint
Consultants on the ground in Switzerland, Germany, Austria and Italy. Same time zone, same standards, no offshore handover.
Dario Pedol — DSAG CX Sprecher Schweiz
Our founder chairs the DSAG Swiss CX working group — a direct line into SAP product management for the Commerce Cloud roadmap.
Your B2B distribution storefront, in production.
No deck. Just a conversation about the Commerce Cloud build your distribution business needs.
Discuss your distribution + Commerce Cloud project