Nussbaum Matzingen: From Zero to a 360° Customer View in 5 Months
5mo
Time-to-value
100%
Full sales pipeline visibility
Industry · Distribution
SAP Sales Cloud V2 for Distribution.
Account-tier pricing, branch-level pipeline, route planning for outside reps, and CTI for inside sales — one CRM that fits how distributors really sell.
What this means
What does SAP Sales Cloud V2 do for distributors?
SAP Sales Cloud V2 gives distributors a CRM that mirrors the real selling motion — account-tier pricing surfaced in opportunities, branch-level pipeline assignment, route planning for outside reps, and a unified call/email view for inside sales. With S/4HANA integration, customer-specific net prices, available stock and credit checks land inside the CRM the moment a rep opens an opportunity.
Combined with Joule for share-of-wallet analysis and cross-sell suggestions, V2 turns transactional B2B distribution into a managed sales motion. Spadoom has delivered distribution-flavoured V2 projects including the Nussbaum sanitary-products programme in Switzerland. Full Sales Cloud V2 capability map.
Pain points
What we hear from distributors
Account-tier pricing buried in S/4
Reps quote off old price lists, lose margin, customers spot the inconsistency. V2 surfaces customer-specific net prices live inside opportunities.
Inside sales drowning in calls
Order-takers without context switch between three systems per call. Native CTI with screen-pop puts account, last order, and credit in one view.
Branches as black holes
Each branch with its own Excel, no consolidated view, no consistent quota. V2 organisation hierarchy gives branch-by-branch pipeline rolled up to the centre.
Outside reps with no route logic
Drive plans built by hand on Sunday evening. V2 route planning, geo-aware visit prep, and mobile offline turn windscreen time into customer time.
Capabilities
What we deliver
Account-tier pricing in CRM
Customer-specific net prices and rebate schemes surfaced inside opportunities and quotes — not behind a separate login.
Branch-level pipeline
Organisation hierarchies for branches and regions; quota and forecast rolled up to the central commercial view.
Route planning for outside reps
Geo-aware visit prep, optimised drive routes, mobile offline app for the road — less windscreen time, more customer time.
Native CTI for inside sales
Click-to-dial, screen-pop on inbound calls with account, last order, and credit status — no copy-paste between systems.
Share-of-wallet analysis
Joule-driven cross-sell and upsell signals based on category coverage and peer benchmarking.
S/4 order entry from CRM
Orders posted into S/4 with live stock, pricing and credit checks — one rep workflow, no swivel-chair.
Where standard stops, our packaged extensions take over: Engage CTI brings telephony with screen pop into Sales Cloud V2, and Engage Extend covers custom side-by-side extensions on BTP — production-ready products, not projects.
Proof
Distributors we have shipped
Telekom FTTH: From Integration Chaos to an Agile Microservice Architecture
-50%
Faster time-to-market
+70%
Less integration complexity
5 months
Nussbaum Sales Cloud V2 from kickoff to go-live
14 weeks
median V2 go-live across Spadoom B2B distribution projects
+18%
share of wallet uplift on managed accounts with V2 + Joule
1 CRM
replaces inside-sales, outside-sales and branch spreadsheets
Sources: Spadoom delivery data 2024–2026 (Nussbaum, Telekom B2B, OPO Oeschger); customer share-of-wallet measurements at six months. Conservative midpoints.
Why Spadoom
Why Spadoom for Distribution × Sales Cloud V2
Real proof in your industry
Nussbaum Matzingen, OPO Oeschger, Telekom B2B — Sales Cloud V2 in production with inside and outside reps using it daily.
DACH delivery footprint
Consultants on the ground in Switzerland, Germany, Austria and Italy. Same time zone, same standards, no offshore handover.
Dario Pedol — DSAG CX Sprecher Schweiz
Our founder chairs the DSAG Swiss CX working group — a direct line into SAP product management for the Sales Cloud V2 roadmap.
Your distribution CRM, in production.
No deck. Just a conversation about the Sales Cloud V2 build your distribution business needs.
Discuss your distribution + Sales Cloud V2 project