Swiss Customer Relations Forum 2026

Dario Pedol at the Swiss Customer Relations Forum

The Swiss Customer Relations Forum is the leading Swiss event for CX, CRM, and customer-service leaders — bringing together CMOs, sales directors, service heads, and communications leads across industries. The 2026 edition takes place on 21 May at Kongresshaus Zürich, with six core themes: customer journey and touchpoint management, customer loyalty and personalisation, marketing and sales automation, employee experience, AI and service automation, and data management for CX.

Dario Pedol — CEO Spadoom AG and spokesperson of the DSAG Customer Experience working group Switzerland — will be at the forum to share the DSAG CX perspective on this month’s SAP announcements at Sapphire Orlando and what they mean for the Swiss mid-market. Particular focus on SAP Commerce Cloud, ERP Edition (just announced for SME B2B) and how the broader SAP CX portfolio is consolidating around AI-native processes.

If you are attending — whether as a CX leader, a buyer evaluating SAP CX, or a peer in the SAP user community — get in touch ahead of the day to schedule a conversation. Reach out to coordinate a meeting or look out for Dario on site.

Event organiser: cmm360 AG (formerly Swiss CRM Institute AG).