Franke: From Legacy to Award-Winning B2B Platform
75%
Reduction in manual orders
10+
Global channels connected
Industry · Retail
SAP Commerce Cloud for Retail.
D2C storefronts that scale through campaign spikes, omnichannel inventory, CDP-driven personalisation, CIAM and loyalty — one CX stack you actually control.
What this means
What does SAP Commerce Cloud do for retailers?
SAP Commerce Cloud gives retailers a D2C storefront that holds up under campaign spikes — product information unified across categories, omnichannel inventory visible across stores and online warehouses, click-and-collect, returns and the buy-online-pickup-in-store flow customers expect. Paired with Customer Data Platform and CIAM, you get a consented profile and a personalised storefront across all the channels you run.
Beyond the transaction, integration with SAP Loyalty turns one-off shoppers into repeat customers and supplies the data layer that drives Engagement Cloud campaigns. Spadoom delivered the Franke Coffee Systems D2C storefront in 90 days, recognised by the SAP Quality Award, and has supported SPAR, Fressnapf and Lindt on adjacent retail CX programmes. Full Commerce Cloud capability map.
Pain points
What we hear from retailers
Storefronts buckle on campaign spikes
Black Friday, sale weekends, TV ad pulses — the monolith stutters. Headless storefronts on Commerce Cloud scale horizontally and cache aggressively.
Inventory split across channels
Online warehouse, store stock, regional DCs — rarely reconciled in real time. Commerce Cloud surfaces unified availability across the network.
Customer data fragmented
Email lives in marketing tools, profile in commerce, consent in a separate vault. CDP + CIAM consolidate the customer record and the consent ledger.
Loyalty disconnected from commerce
Points calculated in a separate system, redemption painful, communication poor. SAP Loyalty fuses points and tiering directly into the cart and Engagement Cloud campaigns.
Capabilities
What we deliver
D2C headless storefront
Decoupled, fast, campaign-proof — with editorial flexibility your marketing team controls without IT tickets.
Omnichannel inventory
Unified availability across stores, regional DCs and online warehouses — click-and-collect, BOPIS, store-to-home all work properly.
CDP-driven personalisation
Persistent customer profile and segments shared between Commerce Cloud, Engagement Cloud and the storefront.
CIAM with consent ledger
Single login across web, app and store kiosk; explicit consent tracking aligned with EU privacy law.
Loyalty in the cart
Tier, points and redemption rendered directly in the storefront and POS — not in a side system the shopper has to learn.
Engagement Cloud campaigns
Triggered email, SMS and push from real commerce events — replenishment, abandoned cart, tier-up moments.
Proof
Retailers we have shipped
Fressnapf: Pragmatic Architecture for an E-Commerce Leader
40%
More online customer engagement
25%
Fewer operational inefficiencies
90 days
Franke Coffee Systems D2C storefront from kickoff to live
SAP Quality Award
recognised winner for the Franke programme
+22%
D2C revenue lift post-launch on managed Spadoom retail programmes
1 stack
Commerce Cloud + CDP + CIAM + Loyalty in one operational view
Sources: Spadoom delivery data 2024–2026 (Franke, Fressnapf, SPAR, Lindt); SAP Quality Award announcement; conservative midpoints.
Why Spadoom
Why Spadoom for Retail × Commerce Cloud
Real proof in your industry
Franke (90-day SAP Quality Award), Fressnapf, SPAR, Lindt — Commerce Cloud in production with retail operations using it daily.
DACH delivery footprint
Consultants on the ground in Switzerland, Germany, Austria and Italy. Same time zone, same standards, no offshore handover.
Dario Pedol — DSAG CX Sprecher Schweiz
Our founder chairs the DSAG Swiss CX working group — a direct line into SAP product management for the Commerce Cloud roadmap.
Your retail storefront, in production.
No deck. Just a conversation about the Commerce Cloud build your retail business needs.
Discuss your retail + Commerce Cloud project