SAP Publishes the OPO Oeschger Customer Story

SAP has published our joint project with OPO Oeschger as an official customer reference on sap.com. The story we shared back in July at go-live now sits in SAP’s global reference library.

What it covers

OPO Oeschger AG is one of Switzerland’s leading B2B wholesalers for architectural hardware and professional tools. For years its sales organisation worked to a single playbook, regardless of how different its customers actually are. SAP Sales Cloud and the SAP Business AI Platform delivered a 360-degree view of every customer — the foundation for developing relationships individually rather than treating them all alike.

Christian Keller, Process Owner Sales and CRM project lead at OPO Oeschger, sums up the outcome in the reference: within weeks, agility increased and new sales opportunities surfaced, all while keeping resource requirements low. Next up is an AI-powered visit planner that focuses field visits on the highest-value appointments.

Why it matters

An SAP customer reference is not granted on request. SAP reviews the content and the metrics, and the customer formally approves the story. That OPO Oeschger went through that process says more about the partnership than any self-description could.

For how the project came together — from taking over a stalled initiative to going live in three months — read our success story.