SAP Sapphire Madrid 2026
The European chapter of SAP's flagship customer event. Pascal Strnad, Spadoom's CRO, was on site for one-to-one conversations on SAP Commerce Cloud, ERP Edition, S/4HANA Public Cloud and the wider SAP roadmap.
Pascal Strnad at SAP Sapphire Madrid
SAP Sapphire Madrid is the European edition of SAP’s flagship customer conference, following the Orlando event. The three days at IFEMA Madrid brought SAP executives, customers and partners together around the latest portfolio updates, most notably the newly announced SAP Commerce Cloud, ERP Edition for the mid-market.
Pascal Strnad, Spadoom’s Chief Revenue Officer, was on site for the full event. Spadoom is one of the first pilot partners for the new Commerce Cloud edition, and Madrid was the week to compare notes with teams evaluating mid-market B2B commerce on SAP, a move to S/4HANA Public Cloud, or their wider SAP roadmap.
Beyond commerce, the meetings covered SAP Sales Cloud V2 and Service Cloud V2 migrations, SAP Customer Data Platform and SAP Engagement Cloud (formerly Emarsys). We did not exhibit with a booth; the meetings ran on Pascal’s calendar.
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