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Conference

SAP Sapphire Madrid 2026

The European chapter of SAP's flagship customer event. Pascal Strnad, Spadoom's CRO, will be on site for one-to-one conversations on SAP Commerce Cloud, ERP Edition and the broader SAP CX roadmap.

IFEMA Madrid, Av. del Partenón 5, Barajas, 28042 Madrid, Madrid · Spain
Pascal Strnad
Event website
SAP Sapphire Madrid 2026

Pascal Strnad on site for SAP Sapphire Madrid

SAP Sapphire Madrid is the European edition of SAP’s flagship customer conference, immediately following the Orlando event. Three days at IFEMA Madrid bring together SAP executives, customers, and partners around the latest portfolio updates — most notably the freshly announced SAP Commerce Cloud, ERP Edition for the mid-market.

Pascal Strnad, Spadoom’s Chief Revenue Officer, will be on site for the full event. Spadoom is one of the first pilot partners for the new Commerce Cloud edition, and Madrid is the right week to compare notes if your team is evaluating mid-market B2B commerce on SAP, considering an S/4HANA Public Cloud move, or rethinking your wider SAP CX roadmap.

Pascal is also available to discuss SAP Sales Cloud V2 and Service Cloud V2 migrations, SAP Customer Data Platform initiatives, and SAP Engagement Cloud (formerly Emarsys) — the full Spadoom delivery portfolio.

We are not exhibiting with a booth in Madrid this year — meetings are on Pascal’s calendar instead. Get in touch ahead of time to lock in a slot.

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