OMR Festival 2026
Spadoom was at OMR 2026 in Hamburg, around the SAP booth, for conversations about customer experience, digital commerce and marketing on SAP.
Spadoom at OMR 2026
We were at OMR Festival 2026 on 5 and 6 May in Hamburg. Not with our own booth: we came as visitors and spent most of our time around the SAP booth.
OMR brings together a large crowd working in digital marketing, commerce and technology. SAP’s customer experience portfolio sits where marketing technology meets the ERP behind it, and that is where we work every day.
What we talked about
The conversations covered SAP Sales Cloud V2, Service Cloud V2, SAP Engagement Cloud (formerly Emarsys) and SAP Commerce Cloud, and how each of them connects to the ERP that holds prices, stock and orders. No rehearsed pitches: what works, what does not yet, and where SAP is heading.
If we did not manage to meet in Hamburg, we are happy to pick up the conversation.