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Conference

LEAD 2026

Dario Pedol, DSAG Customer Experience Switzerland spokesperson, attends LEAD 2026, a Swiss marketing and digital business conference in Zürich.

Kongresshaus Zürich, Zürich · Switzerland

LEAD 2026 in Zürich

LEAD is a Swiss marketing and digital business conference. The 2026 edition takes place on 19 November at Kongresshaus Zürich, a meeting point for marketing, CX and digital leaders across the Swiss market.

Dario Pedol, CEO Spadoom AG and spokesperson of the DSAG Customer Experience working group Switzerland, attends to follow where customer engagement and AI are heading in Switzerland. His angle: marketing that works from the same customer, order and product data as the ERP, instead of a separate island.

If you are there too, get in touch ahead of the day and we will arrange a conversation.

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