Expert perspectives on SAP CX, digital transformation, and customer experience trends.
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SAP renamed Emarsys to SAP Engagement Cloud and launched an Enterprise Edition. Here's what actually changes for existing customers, what the two editions offer, and why SAP made this move now.
SAP doesn't publish Engagement Cloud pricing. Nobody does. Here's what it actually costs: Emarsys Edition vs Enterprise Edition, implementation fees, and how it compares to HubSpot, Klaviyo, Braze, and Salesforce Marketing Cloud.
SAP Hybris on-prem mainstream maintenance ends July 31, 2026. If you're still running on-prem, you have 4 months. Here's the complete migration checklist: phases, timeline, costs, and what happens if you miss the deadline.
SAP integration can use supported APIs and preconfigured integration content. The actual data scope, latency and middleware requirements depend on the products, editions and configured scenario. Assess mapping, licences, error handling and monitoring before comparing total cost; SAP branding alone does not remove integration work or guarantee savings.
SAP's partner programme has four tiers. Gold sits near the top, reserved for firms with deep, proven implementation experience. Here's what that actually means when you're choosing a partner for Sales Cloud, Service Cloud, or Commerce.
Professional services firms don't sell products. They sell people, expertise, and trust. Here's how SAP Sales Cloud V2 handles the unique CRM challenges of consulting, legal, accounting, and engineering firms.
Implementing SAP Commerce Cloud in the DACH region requires more than a standard deployment. Multi-currency (CHF/EUR), four languages, Swiss payment systems, nDSG compliance, and local logistics. Here's how we handle it.
How manufacturers use SAP Sales Cloud V2 to connect sales reps with real-time S/4HANA data (pricing, stock, orders) without leaving the CRM.
SAP Sales Cloud V2 typically costs $60–80/user/month, well below Salesforce and Microsoft Dynamics 365. But total cost depends on integration, implementation, and user count. Here's what you'll actually pay.
We've been hands-on with the Q1 2026 SAP Sales Cloud V2 release. Joule Studio going GA is the headline, but the deal intelligence and forecasting rework deserve your attention too.
Looking for an SAP Service Cloud V2 partner in Switzerland, Germany, or Austria? Spadoom AG delivers omnichannel service implementations with Joule AI, native S/4HANA integration, and multilingual support across the DACH region.
How Joule AI and digital service agents work inside SAP Service Cloud V2. Sentiment analysis, intelligent routing, suggested responses, and custom AI agents via Joule Studio, explained with real B2B use cases.