Why Your CRM Data Is Only as Good as Your Data Foundation
Adoption problems, forecast misses, AI features that disappoint. The diagnosis is usually the same: the CRM sits on a data foundation nobody owns. Here is the fix, in order.
Expert perspectives on SAP CX, digital transformation, and customer experience trends.
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Adoption problems, forecast misses, AI features that disappoint. The diagnosis is usually the same: the CRM sits on a data foundation nobody owns. Here is the fix, in order.
Most Swiss companies buying SAP end up with two partners: one for the ERP, one for the customer side. This guide compares who can do both, and puts a number on what the seam between them costs.
What to demand from a business assessment: a measured bottleneck, clear ownership, a tested process and a delivery decision.
Connect field service, sales and Cloud ERP with clear data ownership, status handling and acceptance tests. A practical integration checklist.
Vercel storefronts, conversational commerce and the tests that matter before adopting new SAP Commerce Cloud capabilities.
We built a small AI agent into Engage Social that watches our blog and drafts the LinkedIn, X and Instagram posts for every new article. The lesson: agents draft, humans publish.
Switzerland means four languages, and a CRM that guesses wrong feels broken. The concepts and lessons from making SSCV2 truly multilingual, learned the hard way on real projects.
We wired our telephony widget into the native SSCV2 Agent Desktop screen pop this month. The official documentation covers half of the contract. Here are the lessons from the other half.
Identity and consent are the layer everything else reads from, and the one nobody wants to own. This guide compares the SAP CIAM and CDP partners active in Switzerland and DACH, with delivered work rather than diagrams.
Data products, not extractors: how Sales Cloud V2 data lands in SAP Business Data Cloud, which integration patterns hold up in production, and where teams still get it wrong.
SAP Engagement Cloud now comes in two editions. One is modular and battle-tested, the other is all-in with Joule and Business Areas. We compared feature scope, packaging, and list prices, and found a crossover point most comparisons miss.
Mainstream maintenance for SAP Commerce on-premise ended on July 31, 2026. If you are still running on-prem, you are now on unsupported software. Here is an honest assessment of your four options in August 2026, with the timeline math for each.