Customer Data Management
With customer data as the foundation of your personalized customer experience, you gain competitive advantage.
Customer data insights optimize growth opportunities
With our customer data solutions, you can connect information from across your enterprise to inform business decisions, build trust, and strengthen loyalty while respecting your customers’ data privacy and reducing your compliance risks.
Meet the moment with confidence
- When opportunity calls, is your business ready to seize it? Watch Julia White, Chief Marketing and Solution Officer for SAP, show how connecting the back end of your business processes with the front end of customer experience can turn a viral social media moment into stronger loyalty and higher profits.
Bring customer data and operational data together
Enhanced customer understanding leads to better business decisions. By combining customer data with back-office data from systems such as ERP and supply chain management, you can surface real-time insights from true 360-degree customer views.
Respect data privacy and build trust
Collecting and governing permission-based data is critical for addressing compliance and building customer trust. With a full view of your customers’ identity, consent, and preference data, you can understand how they want to engage, enforce their preferences across channels and touch points, and reduce regulatory risks.
Know your customer across every engagement
Customer identity opens the door to more value. Design and deploy integrations with greater ease to push relevant customer data – based on a foundation of identity and consent – to marketing, commerce, sales, and service systems in real time.
Product Overview
Scale and strengthen your business by orchestrating relevant customer insights to the right engagement systems in real time.
