Automotive
E-commerce is critical to the development of industries. It is a significant part of the economy and is essential for any company that sells a product or provides a service to its customers. SAP offers a Customer Experience suite that is customizable by our team of high-end developers to provide a tailored solution combining e-commerce, marketing (pre-) sales, and e-commerce customer services, enabling the company to reach out to potential customers.
At Spadoom, we understand that e-commerce is the standard for all types of products and services for a business, regardless of the type of goods, such as travel, groceries, books, or electronics. However, the automotive industry (which is constantly shifting and evolving) has lagged behind, requiring a visit to the dealership to complete the transaction. As a result, clients and customers have few options for purchasing vehicles online. While most automotive organizations and sellers use online platforms solely to drive consumers and clients to showrooms, these well-funded newcomers are making the most of the web as a tool to drive and generate sales online.
Spadoom provides a platform for the e-commerce automotive industry business and assists car companies and dealers in driving customers and clients to showrooms. We recently assisted Daimler in planning, executing, and tailoring their e-commerce website in China to effectively drive online sales.
With clients and consumers confined to their homes due to the COVID-19 pandemic, online sales in the automotive industry have skyrocketed to unprecedented levels, and these well-funded online distributors were ready to whittle down the market. As a result, the automotive industry believes that online sales will continue to rise and effectively increase over time, even after these stay-at-home restrictions are lifted.
E-commerce platforms provide a world-class experience removing friction for customers, and there are several other reasons why online provides an exceptional experience, some of which are as follows:
- Creates a fast and easy online buying experience
- Replaces the process of haggling through transparent upfront pricing
- Saves customers hours at the car dealerships by offering at-home delivery
83% of consumers want to shop online to save time
99% of customers are not satisfied
with the current car buying process 17 out of 4,002 are satisfied with current buying process
Source: 2016 auto trader car buyer OF THE future study
80% of buyers use third-party sites
when buying a car
Source: Cox Automotive 2019 Car Buyer Journey Study
3+ Buyers spend hours in the showroom
when the negotiations, trade-in, paperwork, F&I and after market sales are handled at the dealership
Source: Cox Automotive 2019 Car Buyer Journey Study
43% of auto shoppers want to do
the entire transaction online without ever visiting a dealer (Pre-COVID-19)
Source: JD Power 2019 US New Auto Shopper Study
58% of car buyers are unsatisfied
with how long the process took
Source: Cox Automotive 2019 Car Buyer Journey Study
OLD WAY
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5 Hours in a dealership
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Haggling back and forth
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In dealership trade appraisal
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F&I in dealership
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An hour contracting in a dealership
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Pick up the car at a dealership
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Drive to a dealership to get service
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Drop off and pick up the car at the service department
NEW WAY
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Fast and easy online experience
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Upfront, transparent pricing, and payments
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eTrade appraisal
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eF&I in dealership
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eContracting in dealership
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Home delivery
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Service reminders and online scheduling
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Pick up and drop off the from your home
