When Fressnapf sought to redefine the pet retail landscape, Spadoom provided the digital craftsmanship needed to create a seamless e-commerce strategy. Together, we crafted a narrative of innovation, strategy, and technological prowess that reshaped the pet care retail space.
Fressnapf, a paragon in the pet care industry, has been nurturing the bond between pets and their owners for over 30 years. With a philosophy that pets are part of the family, they have grown to become Europe’s premier pet retailer. Their presence speaks volumes:
European countries, our presence is established.
Stores ensuring accessibility
Employees dedicated to pet care
European countries, our presence is established.
Pioneering with €3.5 billion in sales for 2022
Fressnapf faced the daunting task of digitizing their expansive operations while sustaining their celebrated customer-centric approach. This included three key challenges.
Transitioning to a digital-first retail strategy
Integrating online and offline customer experiences
Modernizing legacy systems to meet current e-commerce standards
The challenge was not just technological; it was about adapting to a rapidly changing consumer landscape without losing the essence of their brand.
Spadoom stepped in to architect a solution as unique as Fressnapf’s needs. We introduced an integrated suite of SAP products, including SAP Commerce Cloud, SAP Customer Data Cloud, and SAP Integration Suite, synergistically designed to enhance Fressnapf’s digital sales and operational efficiency.
We unveiled an online store that blends Fressnapf’s brand ethos with cutting-edge technology, resulting in a customer experience that mirrors the warmth of their physical stores.
Our solution bridged the gap between Fressnapf’s in-store and online services, creating a unified commerce ecosystem that streamlines customer interactions and back-end processes.
We unveiled an online store that blends Fressnapf’s brand ethos with cutting-edge technology, resulting in a customer experience that mirrors the warmth of their physical stores.
A 40% increase in online customer engagement, a testament to a superior user experience
A 25% reduction in operational inefficiencies, enhancing overall business performance
30% growth in cross-channel sales, solidifying the omnichannel strategy
In partnership with Spadoom, Fressnapf has not only scaled new digital heights but has also set a benchmark for the pet care industry’s future. Spadoom’s digital strategy has propelled the brand forward, making it clear that when it comes to orchestrating a digital transformation in pet care retail, Spadoom stands as your SAP hero!
Spadoom AG