The Ultimate SAP C4C Guide: Upgrade your CRM Strategy with SAP Sales Cloud & Service Cloud

In an age when businesses race to provide better customer experiences by leveraging the latest technology, it is essential to recognize the power of a strong, efficient, and forward-thinking customer relationship management (CRM) system.

The trailblazer leading this revolution is SAP C4C, which is now renamed and classified into SAP Sales Cloud V2 and SAP Service Cloud V2 and acts as a part of the overall C/4HANA CRM suite of the Systems Applications and Products in Data Processing company (SAP). 

With a user base of over 10,000 customers across 25 industries, the popularity of this innovative software solution cannot be overlooked. So, let’s dive deep into the SAP C4C CRM world and unravel what makes it a must-have for businesses competing in this digital era.


What is SAP C4C (SAP Sales Cloud V2 and SAP Service Cloud V2)?


SAP C4C, or SAP Cloud for Customer, is a cloud-based CRM solution that helps businesses manage their sales, service, and marketing activities. As part of the SAP solutions family, SAP C4C is designed to foster better customer relationships by managing interactions across various channels and platforms. As mentioned, it has been integrated into the overall CRM suite of SAP in the form of 2 tools called SAP Sales Cloud and SAP Service Cloud.



SAP C4C (Alt- SAP C4C Home on Mobile Version)


So, SAP C4C is now a part of SAP C/4HANA (or SAP CX) as the SAP Service Cloud solution. It is one of the five cloud solutions that make up the SAP C/4HANA portfolio, along with SAP Customer Data Cloud, SAP Marketing Cloud, SAP Commerce Cloud, and SAP Sales Cloud. These solutions are designed to work together to provide a seamless and integrated customer experience across all front-office functions. Now, that you know what is SAP C4C, let’s take a closer look at what SAP C4C CRM offers:


  • Streamlining customer interactions across multiple channels– SAP C4C enables businesses to communicate with customers through various channels like web, mobile, email, chat, and social media. By unifying these channels, it ensures a consistent and personalized customer experience, making it easier for businesses to engage with customers wherever they are.


  • Improving sales productivity and efficiency- With tools for lead and opportunity management, sales forecasting, contact and account management, and activity tracking, SAP C4C helps sales teams work more efficiently. These tools provide insights into customer behavior and preferences, allowing sales representatives to target their efforts more effectively and close deals faster.


  • Enhancing customer service and support- SAP C4C offers a suite of tools for ticket management, service request management, knowledge management, and service analytics. These features enable customer service teams to respond to inquiries and resolve issues quickly, leading to higher customer satisfaction. The knowledge management component allows teams to build a repository of solutions and information, making it easier to handle recurring issues.


  • Providing insights and analytics for informed decision-making- By collecting and analyzing customer data and feedback, SAP C4C helps businesses understand their customers’ needs and preferences. This information can be used to make informed decisions about product development, marketing strategies, and customer engagement, ensuring that efforts are aligned with customer expectations.


  • Offering flexibility and scalability- SAP C4C is designed to grow with businesses, offering the flexibility to adapt to changing market conditions and customer demands. Whether a business is expanding into new markets or adjusting its product offerings, SAP C4C provides the tools and scalability to support these changes.


What’s more? It has a flexible and agile variant called SAP C4C Dynamic. SAP C4C Dynamic allows you to customize and extend the standard C4C functionality using the SAP Cloud Platform. SAP C4C also includes various specialized sub-modules, which are:

  • SAP Cloud for Sales
  • SAP Cloud for Service
  • SAP Cloud for Social Engagement
  • SAP Cloud for Customer Engagement

With these comprehensive advantages and advanced modules, it’s no surprise that SAP C4C is turning into one of the flagship products of German tech giant SAP. 


Evolution of SAP C4C (SAP Sales Cloud V2 and SAP Service Cloud V2)


SAP Cloud for Customer (SAP C4C) was released in 2011, marking a significant moment in SAP’s journey toward becoming a leading provider of cloud-based solutions. This release served as a turning point, not just for SAP but for the entire CRM landscape, as it introduced a new way of managing customer relationships through cloud technology.


Over the years, SAP has continuously integrated the platform with new features and functionalities, enhancing its capabilities and making it more adaptable to the changing needs of businesses. This ongoing development has culminated in a comprehensive customer relationship management solution that has drastically transformed how businesses approach customer interactions.


While it is still widely called SAP Cloud for Customer or SAP C4C, the tool has been renamed twice. In April 2016, SAP Cloud for Customer was renamed to SAP Hybris Cloud for Customer. It was then renamed SAP Sales Cloud and SAP Service Cloud in 2018 and officially became part of the overall CRM suite called SAP C/4HANA suite which is based on SAP HANA Cloud Platform, Amazon Web Services, Microsoft Azure, or other hyperscalers.


This amalgamation of SAP Sales Cloud and SAP Service Cloud now stands as part of a robust and versatile CRM solution that has reshaped how businesses interact with customers in a hyper-connected digital era. Moreover, it is more than just a CRM solution; it’s an all-rounder that champions functionality and alignment among sales, service, and marketing teams.


SAP C4C (SAP Sales Cloud V2 and SAP Service Cloud V2) Features


SAP Sales Cloud and SAP Service Cloud serves as a lifeline for modern businesses aiming to navigate the complexities of the digital era, providing a comprehensive set of tools and features that enable businesses to connect with customers in meaningful ways. Let’s delve into its unique features:


Personalized Recommendations- SAP C4C leverages the power of AI and machine learning to create intelligent customer profiles. By analyzing customer behavior and preferences, it offers personalized insights and recommendations. This allows businesses to tailor their marketing and sales efforts to individual customers, enhancing engagement and satisfaction.


Visual Reporting for Business Insights- Through SAP Analytics Cloud, this SAP CRM also provides unparalleled data visualization. Sleek dashboards and reports present key performance metrics in an easy-to-understand format. This visual reporting helps businesses quickly grasp trends and insights, enabling them to make informed decisions and track progress toward their goals.


One Integrated Ecosystem- SAP C4C’s seamless compatibility with other SAP solutions creates a harmonious and integrated ecosystem. Whether it’s SAP ERP, SAP CRM, SAP S/4HANA, SAP Commerce Cloud, or SAP Field Service Management, SAP C4C links them together. This integration ensures that data flows smoothly between different parts of the business, improving efficiency and consistency.


Flexible Pricing- SAP C4C offers a range of subscription-based plans, starting from just $50 per user per month. This flexibility in pricing allows businesses of all sizes to find a plan that fits their budget and needs. It ensures that the powerful features of SAP C4C are accessible to a wide range of organizations.


Unified Customer Data- By consolidating customer information across channels and touchpoints into a single view, SAP C4C provides a comprehensive understanding of each customer. This unified view helps businesses tailor their interactions and offers, improving customer relationships.


Cross-functional Collaboration- The CRM SAP C4C promotes real-time collaboration between sales and service departments. By breaking down silos and encouraging teamwork, it boosts efficiency and ensures that customers receive a consistent and coordinated experience.


Mobile Capabilities- With responsive mobile apps for both iOS and Android devices, SAP C4C enables teams to manage customer relationships on the go. Whether it’s updating customer information, tracking sales opportunities, or providing support, these mobile capabilities ensure that teams can stay connected and responsive, even when they’re away from the office.


Code-free Customization- SAP C4C offers an intuitive, user-friendly design that allows businesses to configure the solution to their unique needs without extensive coding. This code-free customization simplifies the process of adapting SAP C4C to specific business processes and requirements, making it a versatile tool that can fit a wide variety of use cases.


Variants and Modules- The SAP C4C Dynamic version lets you customize the features and create your own applications or use pre-built templates and solutions from SAP or partners to enhance your business processes and customer experience. Similarly, its powerful sub-modules offer specialized features based on specific purposes, which include Sales, Service, Social Engagement, and Customer Engagement.


These diverse features collectively make SAP C4C a robust and adaptable CRM solution within the SAP C/4HANA suite, that can transform how businesses engage with their customers. From personalized interactions to seamless integration and flexible pricing, SAP C4C offers a comprehensive set of tools that empower businesses to connect with customers in meaningful and effective ways.


SAP C4C Applications In Industries


SAP C4C, which includes SAP Sales Cloud and SAP Service Cloud, has been fueling growth across various sectors, providing a multifaceted range of industries with a trusted CRM companion. Here’s how SAP C4C CRM  is applied in different industries as part of the overall SAP CRM suite:


Consumer Goods- Customization is key in the consumer goods sector, and SAP C4C helps deliver personalized experiences that customers crave. By analyzing customer preferences and purchasing behavior, SAP C4C enables businesses to tailor their products, offers, and marketing campaigns to individual customers, enhancing engagement and increasing sales.


Retail Industry- In the retail industry, SAP C4C ensures that customer relationships remain open even when the shop is closed. By integrating online and offline sales channels, SAP C4C provides a seamless shopping experience. It helps retailers manage customer profiles, track purchasing behavior, and offer personalized promotions, leading to increased sales and customer satisfaction.


Automotive Industry- In the automotive industry, SAP C4C drives value in customer interactions. Whether it’s addressing after-sale services or steering marketing strategies, SAP C4C provides tools for managing customer inquiries, tracking vehicle information, and personalizing marketing efforts. This leads to improved customer satisfaction and loyalty in a highly competitive market.


Medical Industry- From patient service to equipment tracking, SAP C4C injects efficiency into each process within the medical industry. It helps healthcare providers manage patient information, schedule appointments, and track medical equipment. By streamlining these processes, SAP C4C contributes to a healthier customer relationship and improved patient care.


Chemical Industry- In the complex world of the chemical industry, SAP C4C’s predictive capabilities turn customer demands into opportunities rather than challenges. By analyzing market trends and customer needs, SAP C4C helps chemical companies forecast demand, manage inventory, and develop targeted marketing strategies. This leads to more responsive and effective customer engagement.


Industrial Equipment- SAP C4C paves the way for proactive problem-solving and equipment management in the industrial equipment sector. It enables businesses to track equipment performance, schedule maintenance, and respond to customer inquiries quickly. By providing a comprehensive view of equipment and customer information, SAP C4C helps businesses improve service quality and reduce downtime.


These applications demonstrate the versatility and adaptability of SAP C4C across different industries. By providing industry-specific tools and insights, SAP C4C enables businesses to understand their customers better and tailor their products, services, and interactions to meet unique industry needs.


SAP C4C Pricing


SAP C4C comes as part of the SAP C/4HANA suite and the suite’s pricing is not straightforward, as it depends on various factors such as the number and type of cloud solutions you need, the amount of data and users you have, the hyperscaler you choose, and the contract duration you prefer. 


SAP C/4HANA also uses a common unit of measurement called the SAP HANA Cloud capacity unit (CU), which offers an adaptable approach to pricing. To get a more accurate estimate of the pricing of SAP C/4HANA for your specific business needs, you can request a quote from SAP or contact an SAP partner. 


Implementing SAP C4C (SAP Sales Cloud V2 and SAP Service Cloud V2): A Step-by-Step Guide


Implementing SAP C4C is more than just a technical process; it’s a strategic journey that involves understanding your business, selecting the right solution, and integrating it seamlessly, customizing it to fit your needs, training your teams, and continuously improving.


Here’s a detailed overview of the process you must follow:


SAP C4C Flowchart




Assess- The first step is to understand your business needs and customer requirements. This involves analyzing your current processes, identifying areas for improvement, and setting clear goals for what you want to achieve with SAP Sales Cloud and SAP Service Cloud. By establishing a clear direction, you ensure that the rest of the implementation aligns with your business objectives.


Select- Choosing the right SAP C4C solution is crucial to the success of the implementation. This involves evaluating different sub-modules and features to find the ones that best align with your business needs. Consider factors such as scalability, functionality, and integration capabilities to ensure that the selected solution will support your goals.


Integrate- Integration involves connecting SAP C/4HANA and its C4C components with your existing systems, such as SAP ECC, CRM, or Outlook. This can be done using SAP integration tools like SAP NW Process Integration or SAP HANA Cloud Platform Integration. Proper integration ensures seamless data flow between SAP C4C and other systems, enhancing efficiency and consistency across your business operations.


Configure & Customize- Tailoring SAP C4C (SAP Sales Cloud and SAP Service Cloud) to meet your unique needs is an essential step in the implementation process. This includes configuring settings, customizing user interfaces, and adapting workflows to match your specific processes and requirements. By making SAP C4C truly your own, you ensure that it supports your business in the most effective way possible.


Train & Educate- Implementing a new system requires preparing your teams to use it effectively. Comprehensive training and education are vital to ensure that your staff understands how to maximize the benefits of SAP C4C. This includes hands-on training, workshops, and ongoing support to help your teams become proficient with the new system.


Evaluate & Iterate- Once the CRM is live, it’s important to assess the implementation’s successes and learn from any challenges. This involves monitoring performance, gathering feedback, and analyzing results to identify areas for improvement. Continuous evaluation and iteration allow you to refine and optimize the SAP C4C components, ensuring that it continues to support your business goals.


Looks complicated? How about some help from an SAP implementation service?


Why Go for an SAP Implementation Service?


Implementing SAP C4C is a journey that requires strategic planning and careful execution, and it always helps to have an expert by your side while implementing complex software! Partnering with an SAP implementation service, like Spadoom, a trusted SAP Gold partner, can streamline the implementation process and provide valuable expertise in digital strategy, cloud consulting, digital platform building, and operations and process excellence. Their SAP implementation offerings cater to a wide range of industries and businesses, ensuring a smooth, successful transition to SAP C4C.


Wrapping Up


SAP C4C (SAP Sales Cloud V2 and SAP Service Cloud V2) is a versatile CRM solution that goes beyond technology, aligning with broader business goals and customer-centric approaches. Its cloud-based structure, flexible pricing, and seamless integration with other SAP solutions make it a strategic partner in business growth. 


When implemented with an experienced partner, SAP C4C becomes a tailored solution that enhances customer engagement and innovation. This C4C CRM is more than a tool; it’s a gateway to a new era of connected, responsive, and thriving customer relationship management, leading the way in today’s digital landscape.




What is SAP C4C?

SAP C4C (Cloud for Customer) is a cloud-based solution designed to elevate customer experience through smart customer management and real-time analytics. 



Yes, SAP C4C is an advanced CRM platform that helps businesses streamline their sales, service, and marketing processes, enhancing customer engagement. 


What is the difference between SAP HANA and SAP C4C?

While both are SAP products, SAP HANA is a Database Management System and it the on-premise counterpart of SAP HANA Cloud Platform. In contrast, SAP C4C is a CRM platform utilizing the power of the HANA database for its operations.


What are the functionalities of SAP C4C?

SAP C4C offers customer engagement, sales automation, service management, analytics, and much more to promote customer-centric business practices


What is the difference between SAP C4C and SAP CRM?

SAP C4C is a cloud-based CRM solution, whereas SAP CRM is an on-premise solution. Both aim to manage customer relationships, but SAP C4C offers additional flexibility, scalability, and ease of integration with other SAP solutions.


How secure is SAP C4C?

SAP C4C uses seven-layer security from cloud service providers, ensuring the utmost data protection and secure communication across web and mobile platforms.


How does SAP C4C integrate with other SAP products?

SAP C4C, like all products in the SAP universe, offers seamless integration capabilities1. Users can easily connect C4C to SAP’s ERP systems, SAP Analytics Cloud, SAP Commerce Cloud, among others, and can even extend its core capabilities using the SAP Cloud Platform.


What makes SAP C4C different from other CRM solutions?

SAP C4C stands out due to its comprehensive, end-to-end service capabilities that streamline business processes. SAP C4C combines sales, service, and marketing into a single, integrated cloud-based solution that provides a 360-degree view of your customers.


Can SAP C4C be customized to fit specific industry needs?

Absolutely! One of the strengths of SAP C4C is its flexibility and adaptability. SAP’s robust Cloud SDK enables businesses to easily adapt and extend their C4C solutions to meet specific industry or company-level requirements.


What kind of support and training is available for SAP C4C?

SAP offers extensive support and training for C4C users. Resources include SAP’s Learning Hub, webinars, certification programs, and a supportive user community. This ensures that users can navigate and utilize their C4C solution with confidenc