The Solution
Galenica was in the middle of modernizing its digital commerce strategy when it realized that its existing system couldn’t keep up with the changing market demands and its growing pharmaceutical business. The company needed a platform to support its digital retail operations. However, evaluating the top platforms and then choosing one was a tough challenge for the Galenica team. In a highly regulated industry like healthcare, they needed careful consideration of compliance, scalability, and vendor reliability. It was not only about setting up a platform, but it was also about assessing all options with both business and technical perspectives in mind. Moreover, Galenica also needed a roadmap and a stronger digital strategy that would level up its commerce infrastructure. They wanted to make sure their investment aligns with their goals and the future needs.
