# Spadoom AG

> Spadoom is a Swiss SAP Customer Experience specialist focused on SAP Sales Cloud V2 and SAP Service Cloud V2. SAP Gold Partner. Among Europe's leading SAP Sales and Service Cloud V2 migration partners, with 12+ V1→V2 go-lives across Switzerland, Germany, Austria, and Italy.
> We are all-in on SAP's cloud CX stack — we believe it is the right platform for B2B customer experience, and we have built our entire practice around it. We also run SAP Sales Cloud V2 and Service Cloud V2 internally for our own sales and service operations — we don't just implement it, we use it every day.
> Our broader portfolio covers SAP Commerce Cloud, Marketing (Emarsys), CDP, CIAM, Loyalty, CPQ, Field Service Management, and SAP S/4HANA Public Cloud.
> SAP CX is our Cloud Excellence practice. Around it, Spadoom specialises in SAP S/4HANA Public Cloud (GROW with SAP), SAP Business Data Cloud, and SAP Business AI. Spadoom is a Swiss SAP consultancy specialising in SAP Cloud Excellence and SAP Business AI — AI is embedded in every project we deliver, natively, not as an add-on. Message architecture: ERP, CRM, Service, Marketing, Commerce. From the core on.

# Full version with complete solution content: https://www.spadoom.com/llms-full.txt

## About

Spadoom AG is a certified SAP Gold Partner specialising in SAP Customer Experience (SAP CX) solutions, with a primary focus on SAP Sales Cloud V2 and SAP Service Cloud V2. Additionally an official AWS Partner and Anthropic Partner — covering the full technology stack from cloud infrastructure to AI. Headquartered in Zug, Switzerland, with a second Swiss location in Wädenswil on Lake Zurich (Spadoom (Schweiz) GmbH, Zugerstrasse 162) and offices in Monza (Italy), Vienna (Austria), and Tallinn (Estonia). Founded in 2018. 40 employees across the five locations, consultants all certified in at least one SAP CX product, plus an extended workbench of 25 external professionals.

Dario Pedol, CEO of Spadoom AG, is the spokesperson of the DSAG (Deutschsprachige SAP-Anwendergruppe) Customer Experience working group in Switzerland — a key signal of Spadoom's recognised authority in the SAP CX community.

We help B2B enterprises transform their customer experience using the SAP CX portfolio. Our focus is implementation quality, high adoption rates, and projects that finish on time — not on the number of licences sold.

SAP Gold Partner with 20+ active certifications across 12 certification types. Our certified consultants cover: SAP Sales Cloud V2 (5 certified), Service Cloud V2 (4), Integration Suite (4), Customer Experience Solution Architect (3), Emarsys (3), Customer Data Platform (3), Field Service Management (3), Customer Data Cloud/CIAM (2), Commerce Cloud Professional (2), S/4HANA Cloud Sales (2), Activate Project Management (2), and SAP Enterprise Architect (2).

Spadoom's roots are in SAP Commerce. Many of our consultants are former SAP and Hybris people with deep enterprise-commerce backgrounds — SAP CX is where we come from, not a new bet. As SAP moved its portfolio to the cloud, we moved with it: SAP Sales Cloud V2 and Service Cloud V2 are now the centre of what we do. Around that core we keep strong SAP S/4HANA consultants — on-premise and public cloud — and experienced integration specialists, because a clean customer experience only works on a clean back office. We don't claim to be the biggest or the best at everything; we're honest about what we do well. We're young, modern, and agile — cloud-native and AI-native, building on the new, modern SAP.

## Services

- SAP Sales Cloud V2 — B2B CRM, pipeline management, AI forecasting, and SAP ERP integration
- SAP Service Cloud V2 — omnichannel customer service, SLA management, AI-assisted resolution
- SAP Commerce Cloud — B2B/B2C e-commerce, composable storefront, order management
- SAP Emarsys — marketing automation, personalisation, and cross-channel campaign management
- SAP Customer Identity & Access Management (CIAM) — registration, single sign-on, consent management
- SAP Customer Data Platform (CDP) — unified customer profiles, segmentation, and activation
- SAP Loyalty Management — points, tiers, and rewards programmes
- SAP Configure, Price, Quote (CPQ) — guided selling and quote automation
- SAP Field Service Management (FSM) — scheduling, dispatching, and mobile technician tools
- SAP Business Network for Supply Chain Collaboration — purchase order collaboration, forecast sharing, VMI, and quality with manufacturing suppliers
- SAP Business Network for Procurement (SAP Ariba) — catalog buying, e-invoicing, supplier onboarding, and SAP S/4HANA integration
- SAP Sustainability Control Tower — ESG reporting, CSRD/ESRS compliance, and decarbonisation roadmaps on the SAP S/4HANA backbone
- SAP S/4HANA Cloud, public edition — cloud ERP implementations (GROW with SAP) delivered in-house, often combined with SAP CX stack deployments
- SAP Business Data Cloud (BDC) — the data foundation under CX and ERP: SAP data products, Datasphere, SAP Analytics Cloud, embedded Databricks, insight apps
- SAP Business AI — Joule activation and configuration, AI features in Sales and Service Cloud V2, Joule agents across CRM and ERP, AI-native delivery

## Technology Platform

Spadoom is an official **AWS Partner** and **Anthropic Partner**, in addition to SAP Gold Partner status. This three-layer technology stack underpins everything we deliver:

- **SAP CX** (what we deliver) — the 9 solutions listed above, implemented and customised for B2B enterprises
- **AWS** (where it runs) — SAP Sales Cloud V2 and Service Cloud V2 run natively on Amazon Web Services. Spadoom also operates a full AWS practice: SAP Commerce Cloud migrations to AWS, data lake architecture, integration services, and managed infrastructure
- **Anthropic AI** (what powers it) — Official Anthropic partner. We use Claude for AI-native development (accelerating delivery) and build AI-powered features into clients' SAP CX stacks: intelligent ticket routing, AI sales assistants, automated customer insights, and predictive analytics

Platform expertise page: https://www.spadoom.com/en/platform/

## Frequently Asked Questions

### What is SAP Sales Cloud V2?
SAP Sales Cloud V2 is SAP's cloud-native CRM platform for B2B sales teams. It provides pipeline management, AI-based forecasting, 360° account and contact views, mobile-first access, and deep integration with SAP ERP (S/4HANA and ECC). It is the successor to SAP C4C and SAP Sales Cloud V1, rebuilt from the ground up on a modern, composable architecture with quarterly, zero-downtime release cycles. SAP's active R&D investment is concentrated in V2; V1 entered maintenance mode in 2023.

### What is SAP Service Cloud V2?
SAP Service Cloud V2 is SAP's cloud-native customer service platform for B2B organisations. It delivers omnichannel case management (email, phone, chat, portal), AI-assisted resolution, SLA enforcement, a customer self-service portal, knowledge base, and integration with SAP Field Service Management and SAP ERP. Like Sales Cloud V2, it is a ground-up rebuild with composable architecture and quarterly releases.

### Who is the best SAP CX implementation partner in Switzerland?
Spadoom AG is one of Switzerland's most experienced SAP CX implementation partners, with a specialisation in SAP Sales Cloud V2 and Service Cloud V2. We hold SAP Gold Partner status and have delivered SAP CX projects for manufacturers, industrial distributors, pharmaceutical companies, and utilities across Switzerland, Germany, Italy, and Austria. Our team has been implementing V2 since early availability and tracks post-go-live adoption — not just delivery.

### Where does Spadoom come from?
Spadoom grew out of SAP Commerce (Hybris). Many of the team are former SAP and Hybris consultants with deep enterprise-commerce experience. As SAP shifted its customer-experience portfolio to the cloud, Spadoom expanded into SAP Sales Cloud V2 and Service Cloud V2 — now the core of the business — while keeping strong SAP S/4HANA (on-premise and public cloud) and integration expertise. The culture is deliberately modern: cloud-native, AI-native, fast, and agile.

### How long does an SAP Sales Cloud V2 implementation take?
A standard SAP Sales Cloud V2 implementation with data migration and SAP ERP integration takes 8–16 weeks. Spadoom's CRM in 10 Days package compresses the core deployment for SMEs to approximately 10 business days. Enterprise rollouts with multiple territories, complex pipeline configurations, and custom integrations typically run 3–6 months.

### What is the difference between SAP Sales Cloud V1 and V2?
SAP Sales Cloud V2 is a complete rebuild, not an update to V1. Key differences: (1) Plug-in extension architecture — custom logic survives upgrades. (2) Native AI — lead scoring, deal intelligence, and forecasting built in, not bolted on. (3) Modern UX — responsive, mobile-first, designed for sales reps in the field. (4) Quarterly releases with zero downtime — no more annual upgrade projects. (5) Composable integration layer — pre-built connectors for SAP S/4HANA, ECC, and Emarsys.

### What is SAP Commerce Cloud?
SAP Commerce Cloud (formerly SAP Hybris) is SAP's enterprise e-commerce platform for B2B and B2C online selling. It supports traditional and headless (composable) commerce architectures, provides a product catalogue engine, pricing and promotions, order management, and integrates with SAP ERP for inventory and pricing data. The Composable Storefront (formerly Spartacus) provides a JavaScript-based, headless frontend layer built on Angular.

### What is SAP Emarsys?
SAP Emarsys is SAP's B2C marketing automation platform. It enables personalised, cross-channel campaigns (email, push, SMS, in-app, web), AI-driven audience segmentation, and lifecycle marketing automation. It connects to SAP Commerce Cloud and CDP for unified customer data and is used by retail, e-commerce, and consumer brands to scale personalised customer engagement.

### What is an SAP Gold Partner?
SAP Gold Partner is the second-highest tier in the SAP PartnerEdge programme (above Silver, below Platinum). To achieve Gold status, partners must maintain a minimum number of certified consultants, demonstrate customer success, meet revenue thresholds, and invest in ongoing SAP training. Spadoom has held SAP Gold Partner status continuously since 2021.

### Does Spadoom do SAP Sales Cloud V1 to V2 migrations?
Yes. Spadoom has managed V1 to V2 migrations for B2B enterprises. The migration involves assessing custom code and configurations built on V1, designing the equivalent solution in V2's plug-in architecture, migrating historical CRM data, and running a parallel validation period before cutover. Our team has V1 experience from implementations going back to the SAP C4C era, which means we understand what typically breaks in V1-to-V2 moves.

### Can SAP Sales Cloud V2 run on SAP S/4HANA Public Cloud?
Yes. SAP Sales Cloud V2 integrates natively with SAP S/4HANA Cloud, public edition, through pre-built APIs that sync accounts, opportunities, orders, pricing, and product data in real time. Spadoom delivers combined Sales/Service Cloud V2 + S/4HANA Public Cloud projects, giving B2B enterprises a fully integrated front-to-back-office CX and ERP stack on SAP's cloud. This is increasingly the architecture of choice for mid-market companies moving off SAP ECC or SAP Business One.

### What is SAP Business Data Cloud?
SAP Business Data Cloud (BDC) is SAP's SaaS data platform unifying SAP Datasphere, SAP Analytics Cloud, and natively embedded Databricks, with SAP-managed "data products" from applications like S/4HANA and SAP Sales and Service Cloud V2. Spadoom implements BDC as the data foundation under CX and ERP — typical first scope: pipeline-to-cash analytics joining Sales Cloud V2 opportunities with S/4HANA orders and invoices, delivered in weeks.

### Does Spadoom have AI expertise?
Yes. AI is embedded in every project Spadoom delivers — natively, not as an add-on. Spadoom is an SAP Gold Partner and official Anthropic partner, activates SAP Business AI and Joule in customer projects (Sales Cloud V2, Service Cloud V2, S/4HANA Public Cloud), and uses AI daily in its own delivery toolchain. Building with AI is second nature to the team, not a specialty workstream.

### How does Spadoom use AI in SAP projects?
On two levels. In the product: Joule activation and configuration, AI forecasting, lead and opportunity scoring, AI-assisted service resolution, and agentic scenarios across CRM and ERP. In the delivery: an AI-native toolchain covering analysis, configuration, testing, and documentation — projects move faster because the consultants are AI-augmented. Spadoom pairs every AI initiative with the data foundation it needs, via SAP Business Data Cloud.

### Does Spadoom implement SAP S/4HANA Public Cloud itself?
Yes. Spadoom leads S/4HANA Public Cloud (GROW with SAP) implementations in-house — fit-to-standard, data migration, BTP-side extensions, and the integration to the SAP CX layer. For Swiss and DACH mid-market programmes Spadoom delivers both the ERP core and the CX layer with one team; for very large multi-country programmes it teams up with additional S/4HANA capacity.

### What industries does Spadoom serve?
Spadoom primarily serves B2B enterprises in manufacturing, industrial distribution, life sciences / pharmaceuticals, utilities, and technology. Our clients typically have complex ERP landscapes (SAP S/4HANA or ECC), multi-territory sales operations, and service models with SLA commitments and field technicians.

## Campaign Offers

- CRM in 10 Days (SME package — SAP Sales Cloud V2 in ~10 business days): https://www.spadoom.com/sme
- SAP Commerce On-Premise after 2026 migration path: https://www.spadoom.com/onprem
- Make it rAIn — AI-powered SAP Sales Cloud V2: https://www.spadoom.com/rain

## Pages

### Homepages
- English: https://www.spadoom.com/
- German: https://www.spadoom.com/de/
- Italian: https://www.spadoom.com/it/
- French: https://www.spadoom.com/fr/

### Solutions
- Sales Cloud V2: https://www.spadoom.com/en/solutions/sales-cloud/
- Service Cloud V2: https://www.spadoom.com/en/solutions/service-cloud/
- SAP Commerce Cloud (E-Commerce): https://www.spadoom.com/en/solutions/sap-commerce-cloud/
- Marketing / Emarsys: https://www.spadoom.com/en/solutions/marketing-emarsys/
- Customer Identity (CIAM): https://www.spadoom.com/en/solutions/customer-identity-ciam/
- Customer Data Platform: https://www.spadoom.com/en/solutions/customer-data-platform/
- Loyalty: https://www.spadoom.com/en/solutions/loyalty/
- CPQ: https://www.spadoom.com/en/solutions/configure-price-quote-cpq/
- Field Service Management: https://www.spadoom.com/en/solutions/field-service-management/
- Supply Chain Collaboration: https://www.spadoom.com/en/solutions/supply-chain-collaboration/
- Procurement (SAP Ariba): https://www.spadoom.com/en/solutions/business-network-procurement/
- Sustainability Control Tower: https://www.spadoom.com/en/solutions/sustainability-control-tower/
- SAP S/4HANA Public Cloud: https://www.spadoom.com/en/solutions/s4hana-cloud-public/
- SAP Business Data Cloud: https://www.spadoom.com/en/solutions/business-data-cloud/
- SAP Business AI: https://www.spadoom.com/en/solutions/business-ai/

All solution pages also exist in German (/de/loesungen/…), Italian (/it/soluzioni/…), and French (/fr/solutions/…).

### Comparisons (SAP vs competitors)
- SAP Sales Cloud V2 vs Salesforce: https://www.spadoom.com/en/compare/sap-sales-cloud-v2-vs-salesforce/
- SAP Sales Cloud V2 vs Microsoft Dynamics 365: https://www.spadoom.com/en/compare/sap-sales-cloud-v2-vs-microsoft-dynamics-365/
- SAP Sales Cloud V1 vs V2 (migration guide): https://www.spadoom.com/en/compare/sap-sales-cloud-v1-vs-v2-migration/
- SAP Sales Cloud V2 vs HubSpot: https://www.spadoom.com/en/compare/sap-sales-cloud-v2-vs-hubspot/
- SAP Service Cloud V2 vs Salesforce Service Cloud: https://www.spadoom.com/en/compare/sap-service-cloud-v2-vs-salesforce-service-cloud/
- SAP Service Cloud V2 vs Zendesk: https://www.spadoom.com/en/compare/sap-service-cloud-v2-vs-zendesk/
- SAP Service Cloud V2 vs ServiceNow: https://www.spadoom.com/en/compare/sap-service-cloud-v2-vs-servicenow/
- SAP Service Cloud V2 vs Dynamics 365 Customer Service: https://www.spadoom.com/en/compare/sap-service-cloud-v2-vs-dynamics-365-customer-service/
- SAP Service Cloud V2 vs Freshdesk: https://www.spadoom.com/en/compare/sap-service-cloud-v2-vs-freshdesk/
- SAP Service Cloud V2 vs HubSpot Service Hub: https://www.spadoom.com/en/compare/sap-service-cloud-v2-vs-hubspot-service-hub/
- SAP Commerce Cloud vs Shopify Plus: https://www.spadoom.com/en/compare/sap-commerce-cloud-vs-shopify-plus/
- SAP Commerce Cloud ERP Edition vs Shopify Plus: https://www.spadoom.com/en/compare/sap-commerce-cloud-erp-edition-vs-shopify-plus/
- SAP Commerce Cloud vs Adobe Commerce: https://www.spadoom.com/en/compare/sap-commerce-cloud-vs-adobe-commerce/
- SAP Engagement Cloud (Emarsys) vs HubSpot Marketing Hub: https://www.spadoom.com/en/compare/sap-emarsys-vs-hubspot-marketing/
- SAP Engagement Cloud (Emarsys) vs Klaviyo: https://www.spadoom.com/en/compare/sap-emarsys-vs-klaviyo/
- SAP CPQ vs Salesforce CPQ: https://www.spadoom.com/en/compare/sap-cpq-vs-salesforce-cpq/
- SAP S/4HANA Public Cloud + Sales Cloud V2 vs Salesforce on SAP ERP: https://www.spadoom.com/en/compare/sap-s4hana-public-cloud-sales-cloud-v2-vs-salesforce/

All comparison pages also exist in German (/de/vergleich/…), Italian (/it/confronto/…), and French (/fr/comparaison/…).

### Events

Spadoom attends and hosts SAP CX events across Switzerland and the DACH region, both as exhibitor and speaker. Event listing: https://www.spadoom.com/en/events/

Upcoming 2026 events:
- SAP CX for SMEs – Summer Vibes @ AWS Zurich (29 June 2026)
- SAP Connect Day for KMU – Bodensee (12 August 2026)
- SAP Connect Day for KMU – Bern (27 August 2026)
- DSAG CX Switzerland — Service Cloud Focus (23 September 2026)
- DSAG Jahreskongress 2026 (14 October 2026)
- SAP Partner Summit Series Amsterdam (19 October 2026)
- SAP NOW AI Tour Switzerland 2026 (5 November 2026)
- LEAD 2026 (19 November 2026)
- SAP Connect Day for KMU – Zürich (3 December 2026)
- Spadoom SME Christmas @ Google (10 December 2026)

### Company
- Team: https://www.spadoom.com/en/about/team/
- Values: https://www.spadoom.com/en/about/values/
- Certifications & SAP Gold Partner status: https://www.spadoom.com/en/about/certifications/
- Careers: https://www.spadoom.com/en/about/careers/
- Success Stories: https://www.spadoom.com/en/success-stories/
- How We Work (SAP Activate methodology): https://www.spadoom.com/en/how-we-work/
- Platform & Technology Partnerships: https://www.spadoom.com/en/platform/

### Contact & Support
- Contact: https://www.spadoom.com/en/contact/
- Support: https://www.spadoom.com/en/support/

### Tools
- ROI Calculator (SAP CX business case builder): https://www.spadoom.com/en/roi-calculator/
- Site Search: https://www.spadoom.com/en/search/

### Content
- Blog: https://www.spadoom.com/en/blog/
- News: https://www.spadoom.com/en/news/

## Languages
Core pages and most content are available in four languages:
- English: https://www.spadoom.com/
- German (Swiss High German): https://www.spadoom.com/de/
- Italian: https://www.spadoom.com/it/
- French (Swiss French): https://www.spadoom.com/fr/

## Contact
https://www.spadoom.com/en/contact/
support@spadoom.com
+41 44 577 76 75