Nussbaum Matzingen: From Zero to a 360° Customer View in 5 Months

The Challenge

Nussbaum Matzingen AG faced a classic yet critical challenge: the company had grown, but its sales management processes had not. There was no central CRM system.

• Data Chaos: Customer information, leads, and opportunities were scattered across countless Excel spreadsheets, Outlook folders, and the SAP ECC system.
• Lack of Transparency: Management had no reliable, real-time view of the sales pipeline, opportunities, or the sales team’s activities. Strategic steering was nearly impossible.
• Inefficient Sales Team: The field sales force spent more time searching for information and on manual data entry than on actual selling. Visit planning and deal management were cumbersome.
• No Unified Processes: Without a central system, there were no standardized workflows for lead and opportunity management.

A fast, cost-effective, and powerful CRM was urgently needed to lay the foundation for future growth.

The Solution

We set up an agile “fast-track” project that delivered a comprehensive solution in just five months — despite the summer break — and went far beyond a standard implementation.

• Central Foundation: We implemented SAP Sales Cloud V2 as the central “single source of truth” and migrated data from all isolated sources.
• Custom BTP Applications: To maximize efficiency, we developed several custom applications on the SAP BTP (CAP/Cloud Foundry):
  • Our CTI solution Spadoom Engage, built as a custom app, which recognizes incoming calls and immediately displays the relevant customer data to the user.
  • An AI Lead Service that automatically analyzes incoming emails and converts them into qualified leads.
  • A SharePoint Integration for seamless document management.
• Deep ECC Integration: We connected the existing on-premise SAP ECC system via the SAP Integration Suite. This included handling the necessary configuration on the ECC side to ensure smooth communication.
• Comprehensive Training: A key part of the success was the intensive training of employees to ensure high user adoption and efficient use from day one.

The Results

The introduction of SAP Sales Cloud V2 has revolutionized the sales processes at Nussbaum Matzingen and elevated the company to a new digital level.

• Complete Transparency and Control: Management now has a real-time dashboard with all important KPIs — from the opportunity pipeline to the activity of individual employees.
• Highly Efficient Sales Team: The daily sales routine has been massively simplified. Our solution, Spadoom Engage, saves valuable time on every call, the AI service automates lead capture, and the central data repository allows for perfect visit planning.
• Rapid Value Creation: Thanks to the go-live after just five months, Nussbaum was able to profit from the benefits immediately and achieve a fast return on investment.
• A Single, Reliable Source of Truth: The data chaos has been eliminated. All departments, from marketing and sales to management, now work with the same consistent and up-to-date customer data.