Fressnapf: Pragmatic Architecture for an E-Commerce Leader

The Challenge

Fressnapf’s digital growth presented technical challenges that went far beyond a standard e-commerce solution. As a market leader in 12 countries, its system landscape not only needed modernization but had to be engineered for extremely high loads and complex requirements.

The core challenge was to guarantee the performance and throughput of a system that must handle massive streams of visitors without compromising stability. At the same time, international expansion and the introduction of modern services increased complexity:

• Demanding Integrations: Connecting new payment providers like Adyen and Twint, as well as ensuring a clean link to the central SAP S/4HANA ERP system, required deep technical expertise.
• Architectural Overhaul: A future-proof headless architecture and the implementation of the SAP Customer Data Cloud (CDC) had to be established.
• Empowering the In-house Team: The internal development team needed to be enabled to work independently and efficiently on the new, complex architecture without being blocked by foundational “heavy-lifting” tasks.

Fressnapf needed a partner who could not only implement a solution but also provide targeted support for the most demanding technical tasks.

The Solution

Instead of taking over the entire project, Spadoom provided pragmatic support to the Fressnapf team, focusing on the “engine room.” We took on the high-skill development and architectural work to free up the internal team.

• Payment Foundation: We implemented the integration of Adyen and other modern payment methods like Twint, ensuring a secure and smooth checkout process even under high load.
• Modern Architecture: A clean headless front-end architecture was built, and the SAP Customer Data Cloud (CDC) was integrated for future-proof customer data management.
• Stable ERP Connection: A robust and direct connection to the S/4HANA system was established via the SAP Integration Suite, eliminating manual processes and makeshift solutions.
• Knowledge Transfer: We distilled complex technical details and made them accessible, enabling the in-house team to build upon a clean and understandable foundation.

The collaboration was designed to provide targeted support where the complexity was greatest while strengthening internal know-how.

The Results

The newly established technical foundation delivered measurable results. The platform’s stability, even during peak loads, led to a better customer experience and contributed to a 40% increase in online customer engagement.

Behind the scenes, operations became significantly more efficient. The clean integration of core systems led to a 25% reduction in operational inefficiencies, eliminating what were previously manual processes and time-consuming coordination efforts.

This solid and unified technical foundation allowed Fressnapf to fully leverage the benefits of an integrated commerce model. Cross-channel sales grew by 30%, as customers could now move seamlessly between channels without technical friction.

With the architecture supported by Spadoom, Fressnapf is now technically positioned to grow sustainably and focus on its core business.