Daimler Truck: From Data Silos to Strategic Real-Time Insights

The Challenge

For a global market leader like Daimler Truck, data should be a strategic asset, not an obstacle. But the reality was different. Critical information from production, supply chain, and sales was scattered across numerous, disconnected legacy systems and data silos.

For the operational teams, this meant a daily struggle:

• Time-Consuming Manual Reports: Valuable work hours were spent painstakingly compiling data and creating reports in Excel.
• Delayed Decisions: By the time reports were finished, the data was often already outdated, and important decisions were made based on incomplete information.
• Inconsistent Data: Different departments worked with different numbers, leading to discrepancies and a lack of trust in data quality.

Daimler Truck needed a solution to end this fragmentation and create a single, reliable source of truth that all teams could depend on.

The Solution

Our approach was not simply to install standard software. We delved deep into the specific processes at Daimler Truck to create a solution that delivers real value.

• Custom-Tailored Analytics Models: Instead of a one-size-fits-all approach, we developed a custom analytics model based on SAP Analytics Cloud (SAC). Every view and dashboard was tailored to the precise questions and needs of each team — from production control to supply chain management.
• Consolidation of Data Sources: We identified the fragmented data sources and merged them into a central platform. The result is a clean, structured data foundation that eliminates inconsistencies.
• Focus on User-Friendliness: The solution was designed to be intuitive. Complex data is presented in easy-to-understand visualizations, allowing teams to start working with it immediately without extensive training.
• Scalable Architecture: The platform is built to grow with Daimler Truck — whether they expand into new markets, add new KPIs, or shift business priorities.

By combining technological expertise with a deep understanding of their processes, we transformed a simple reporting requirement into a strategic analytics solution.

The Results

The introduction of the central analytics platform fundamentally changed the way Daimler Truck operates. The impact was immediate.

• Real-Time Decision-Making: Teams no longer act based on outdated reports. Instead, they have direct access to live data, enabling proactive rather than reactive decisions.
• Drastically Reduced Manual Effort: Manual reporting efforts were cut by up to 90%. The freed-up time can now be used for more value-added, analytical activities.
• Improved Cost Control: The new transparency into resources and performance indicators allows inefficiencies to be identified quickly and addressed effectively.
• A Single Source of Truth: All departments now work with the same, consistent data. This strengthens trust in the numbers and improves collaboration across the entire organization.

Ultimately, we transformed analytics at Daimler Truck from a tedious chore into a decisive factor for operational success.