ANWR Group: High-Performance for Millions of Product SKUs

The Challenge

ANWR Group faced a monumental challenge: the efficient management of a seemingly endless amount of product data. For the operation of its large-scale B2B and B2C platforms like schuhe.de and SPORT2000.de, the ability to process millions of data records quickly and reliably was business-critical.

The existing systems were hitting their limits:

• Performance Bottlenecks: The massive data volumes slowed down system performance and negatively impacted the user experience.
• Inefficient Processes: Synchronizing new products and updates was slow and prone to errors.
• Lack of Scalability: The architecture was not designed to keep pace with the ever-growing volume of data.

ANWR needed a partner with the technical depth not just to implement software, but to build a solution engineered for this extreme level of data scaling.

The Solution

We deployed a dedicated team of Spadoom experts directly on-site at ANWR to take technical leadership and develop a custom-tailored solution.

• Architecture for Big Data: The core of our solution was a modern headless architecture based on SAP Commerce Cloud. It was specifically designed to process extreme data volumes with high performance and serve it flexibly.
• Optimized Data Exchange: We implemented the SAP Integration Suite to dramatically accelerate and automate the exchange and synchronization of product data between all systems and partners.
• Combined B2B & B2C Logic: The platform was designed to seamlessly handle the different requirements of B2B supplier portals and B2C consumer shops within a single system.
• Knowledge Transfer and Empowerment: Through daily, close collaboration with the internal team, we ensured that the expertise for operation and future development was built directly within ANWR.

Our focus was to master the data complexity and create a sustainable, high-performance foundation.

The Results

The new platform transformed how ANWR manages its data and delivered immediate, tangible benefits.

• Massively Increased Performance: The synchronization of product data across the network is now up to 80% faster. Retailers and customers benefit from up-to-date information in real-time.
• Efficiency and Data Quality: Manual processes were eliminated, and data quality was significantly improved, leading to fewer errors and smoother operations.
• Scalability for the Future: The platform can now easily scale with growing data volumes and new business requirements.
• Autonomous In-house Team: Thanks to intensive knowledge transfer, ANWR’s internal team is now largely able to operate and further develop the platform independently.

By mastering this central data challenge, we provided ANWR with a robust and future-proof digital foundation for its core business.