Customer Identity (CIAM)
Registration, login, and consent that works — and that your legal and security teams won't reject. SAP Customer Identity, configured for B2C and B2B use cases.
Key capabilities
Single Sign-On (SSO)
One login across all your digital touchpoints — web, mobile, portal. Customers don't re-authenticate. You don't manage multiple identity stores.
Social Login
Google, LinkedIn, Microsoft, and Apple login in minutes. Reduces registration drop-off and gives you verified email addresses from day one.
Progressive Profiling
Collect customer data gradually over multiple sessions. No wall-of-fields on first visit — you capture what you need, when it's appropriate to ask.
Consent & Preference Management
Marketing consents captured, stored, and synchronised to Emarsys and SAP CDP. GDPR and CCPA compliance built into the registration flow.
MFA & Risk-Based Authentication
Step-up authentication triggered by unusual login behaviour. Security that doesn't add friction for normal users.
API-First Integration
Headless identity layer that connects to any commerce, service, or marketing platform via REST APIs.
What Spadoom delivers
Identity management is infrastructure. It’s not glamorous, but getting it wrong is expensive — both in lost conversions at registration and in legal exposure when consent isn’t captured correctly.
We implement SAP Customer Identity for brands that need a scalable, GDPR-compliant identity layer integrated with their SAP CX stack. Common scenarios: a retailer deploying SAP Commerce Cloud who needs a proper login and consent system. A B2B company replacing a custom-built registration flow that’s become a maintenance burden. A brand unifying identity across multiple regional web properties.
The compliance layer
Consent management in CIAM is where legal and engineering intersect. You need consent records that are timestamped, versioned, and auditable. You need them synchronised to every system that uses them — and you need the opt-out to propagate reliably.
We configure SAP Customer Identity to capture consent at registration and at every relevant touchpoint, sync to SAP CDP as the system of record, and push downstream to Emarsys. When a customer opts out, they stop receiving communications within seconds — not after the next batch run.
B2B identity specifics
B2B identity is more complex than B2C. You have company accounts with multiple users, role-based access, and sometimes self-service account management for administrators. SAP Customer Identity handles this with delegated administration — company admins can manage their own users without IT involvement.
We configure this as part of B2B Commerce Cloud implementations. If your B2B portal currently requires a support ticket to add a new buyer, this is worth looking at.
Ready to cut the noise?
Our Customer Identity (CIAM) team has done this before — across manufacturing, retail, and financial services. Let's talk about what's realistic for your situation.
Book a 30-min call