Architecture 6 min read
SAP Customer Data Platform: When You Actually Need It
CDP is the most over-sold product in the SAP CX suite. Here's when you genuinely need it — and when you don't.
Spadoom Editorial · 26 Feb 2026
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Blog
Expert perspectives on SAP CX, digital transformation, and customer experience trends.
Insights 7 min read
SAP Emarsys vs. Standalone Marketing Automation: An Honest Comparison
When does SAP Emarsys make sense, and when is a standalone tool like HubSpot or Mailchimp the better choice? An honest breakdown without the SAP fanboy bias.
Spadoom Editorial · 13 Jan 2026
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Insights 7 min read
How to Choose an SAP CX Implementation Partner
A practical guide for companies evaluating SAP CX partners. What to look for, what to avoid, and the questions that separate strong partners from weak ones.
Spadoom Editorial · 25 Nov 2025
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Insights 7 min read
Beyond Points: How SAP Loyalty, Emarsys, and CDP Work Together
SAP's Loyalty solution does more than track points. See how it connects with Emarsys for personalised campaigns — and how CDP takes the whole stack further.
Spadoom Editorial · 20 Nov 2025
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Insights 8 min read
The SAP CX AI Toolkit: What's Real and What's Roadmap
SAP says AI is everywhere in CX. We break down what's actually available, what's in limited preview, and what's still a roadmap promise.
Spadoom Editorial · 4 Nov 2025
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Insights 4 min read
How Spadoom Empowers Businesses with the Full SAP Cloud Suite
Discover how Spadoom unifies operations and enhances customer experience with the SAP Cloud Suite: Commerce, Sales, and Service Cloud solutions.
Dario Pedol · 15 Oct 2025
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Insights 6 min read
AI-Driven Customer Service: Beyond the Chatbot
Most companies think AI in service means chatbots. The real value is elsewhere — intelligent routing, auto-classification, agent assist, and more.
Spadoom Editorial · 14 Oct 2025
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Insights 4 min read
What Are SAP Certified Partners? Benefits and Why They Matter
Learn what SAP Certified Partners are, why certification matters, and how Spadoom helps clients succeed with SAP Commerce, Sales, and Service Cloud solutions across Europe.
Dario Pedol · 10 Oct 2025
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Implementation 7 min read
From Excel to SAP Sales Cloud V2: A Migration Guide for SMEs
Still running your sales pipeline in spreadsheets? Here's a practical guide to moving to SAP Sales Cloud V2 — without the enterprise complexity.
Spadoom Editorial · 23 Sept 2025
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Insights 8 min read
What Is a Lead in CRM? Understanding How Businesses Capture and Track New Leads
Leads often slip away without the right system. In our latest blog, What Is a Lead in CRM? Understanding How Businesses Capture and Track New Leads, learn practical steps to capture and qualify effectively.
Dario Pedol · 22 Sept 2025
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Insights 7 min read
Account vs Contact: The Distinction Every CRM User Must Understand
Clear roles prevent wasted effort and poor insights. In our latest blog, Account vs Contact: The Distinction Every CRM User Must Understand, learn how to structure CRM roles the right way.
Dario Pedol · 18 Sept 2025
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Insights 7 min read
Understanding Target Accounts: A Simple Guide for Sales and Marketing Teams
In B2B sales and marketing, success often depends less on the number of leads and more on focusing on the right ones. That is where target accounts come into play. These are the companies that hold...
Dario Pedol · 15 Sept 2025
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